Dad’s mate Sam Kekovich on the Photon Group


My parent company Photon Group have come out with a great way to release the usually dry, Annual Report. All staff were sent the video and link to theAnnual Report website on Thursday. It is good to see that Dad doesn’t take himself too seriously and can have a joke.

6 comments:

Ben Shepherd said...

personally i think the kekovich thing stopped being funny years ago.

good to see they're doing something different but i don't think this works at all

Julian Cole said...

Hey Ben, I really hope this is a sign of the times with big companies thinking about how they can communicate their annual reports in more engaging formats.

Craig Wilson said...

This is funny IMHO. I like a company that is willing to inject humour into their business existence. While the world's financial markets are collapsing its important to have a sense of humour. Can you send Sam up for Sticky's presentations?

Ben Shepherd said...

hey julian - it comes off to me that photon is moreso taking shot at its larger holding company competitors but using a proxy to do it. Maybe I am a cynic though ...

I agree that hopefully in future the tired annual report format might change to something a little more interesting :)

Julian Cole said...

Hey Craig, I will see what I can do with getting Keko down to Newcastle. ; )

Ben, No doubt they are having a jibe at the other big holding companies but I think that it would seem a little awkward coming out of the mouth of Photon's MD whereas Kekovich sets the right tone.

Gerry said...

Understand Ben's points but I actually like this engaging way to communicate the Photon brand character/ethos; which co actually created/produced it? Gerry