I am Moderating the AIMIA Future of Viral and Word of Mouth Marketing event next Friday, February 26th (tickets still available here). It has got a number of really smart people from the industry speaking including Sharyn Smith, CEO of Soup
Soup continue to do really good work in the converging area of social media and WOM. I saw Sharyn speak at last years Ad:Tech around a case study they had for Toohey Extra Dry. It was amazing how much they were integrating Facebook into their campaigns back then and I am sure they have come leaps and bounds since then.
Other speakers include - Rebekah Campbell, Owner/founder of posse.com, Vicki Foster, Director of The Word of Mouth Company, Mick Liubinskas, co-founder of Pollenizer