So two weeks ago I set up Secret Melbourne and Sydney Facebook Pages, I did this after seeing the success of the Secret London. I set the Pages up and then invited my friends from the cities to join the Pages. I invited 400 people from Melbourne and 100 to the Sydney Page.
I had the most success with the Melbourne Page it took off and within a day I had 500 fans. The viral growth was amazing to see, it just shows the power of the news feed in helping Pages spread.
I think the Sydney Page didn’t grow for a number of reasons. Firstly, there was already a Secret Sydney Group which had been running for 5 days and had got a number of the key target market joining the Group, also Melbourne has a culture of small restaurants and bars which Sydney is still working on.
Work is hectic at the moment however I promise I will do a more in depth post on learnings from running the Page soon.
But for the time being here are some stats off the backend of the Secret Melbourne Page