Here is a great case study of Victoria's Secret Pink Social Marketing/Facebook Campaign
The video was created by students Mark and Natalie as part of the Electronic Marketing course which lecturer/legend Peter Wagstaff is teaching at Monash University.
Fellow student/blogger Rick Clarke and James Moran are also doing the subject so I asked them for a few words on the course.
'Instead of writing an essay, one of our tasks was to create a short instructional video, and share it with the class (and the world!) via YouTube. We made our video on the evolution of the web from Web 1.0 through to Web 2.0, and speculated what Web 3.0 might be like.'
In related news, Lode a graduate recruiting company have a great little Facebook promotion going on at the moment. They are giving graduates the chance to score one of three summer internships at Lonely Planet, Thiess or PWC. All you have to do is explain in 100 words or less, why you think you are the best candidate for the job.