Social Media Advertising - SM integration.

I really like this new campaign from Soap for the Lynx Superfresh range – Party across the Internet. I think it shows the evolution of where social media can sit within digital advertising.

Soap have created an amazing interactive banners on the QuicksilverPro, Ralph Magazine, Myspace and Heavy sites which then all link through to the Lynx Facebook Page.

They have Facebook acting as a net to catch all the fans of the banners. Facebook currently offers the best direct marketing recruitment vehicle online.


Anonymous said...

Today, I went to the beach front with my children.
I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She put
the shell to her ear and screamed. There was a hermit
crab inside and it pinched her ear. She never wants to go back!
LoL I know this is completely off topic but I had to tell someone!

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