In the future, I could quite easily see myself being set up in a Digital Strategist/Producer team similar to the dynamic of an Art Director/Copywriter team of a traditional Ad Agency.
Media is the creative in so many circumstances in Digital and without a gun Producer being able to work out the feasibility of your ideas, you’re really nothing.
I was lucky enough to be paired up with Cate Mathers for a number of projects over the last six months. She was in a producers role at The Population even know she was clearly more of a strategist. I found as a team we were able to produce some great strategies that we were then able to translate into ideas and turn around and implement.
Unfortunately, Cate is onto bigger and better things moving over to OMD as a Integrations Strategist. However, I am looking forward to the future of the Strategist/Producer team. It comes as no surprise that there is currently a high demand in Sydney for good digital producers.
Labels: Digital Strategy