Why does this work?
- Low involvement to entering. All you have to do is suggest a song.
- Blunty3000 is all about technology and gaming so this is not a stretch for his audience or for him to talk about computers.
- Full disclosure is given that; Nate has teamed up with the people at Toshiba.
The whole thing is pretty similar to any promotion you would see running on television. What is interesting about it is that Australian Youtube Vloggers are starting to do
EDIT: My bad, after the jump on Nate Youtube description it states that this is not a paid for promotion. However, Nate would love to get a new Toshiba, and they would be mad not to give him a computer after what he has just done! IMO there is no drama here if money did exchange hands anyway.
On a side note, anyone know the agency involved?