Just like in school the cool kids start trends, Online is no different, the cool kids start global memes such as Lolcatz, to getting bizarre words on Twitter Trends #fisting or to being the most viewed on Youtube. There are some common traits that cool kids online share in common.
1. Cool kids have alot of friends
Friends are different to followers here is a great article describing the difference (HT Gav)
2. Cool kids will pick up technology really fast.
They will usually be an early adopter and understand the unspoken rules of the technology.
3. Cool kids hang out with cool kids
Cool kids will hang out in the same areas, they will help to bump friends trends. This helps to push their own memes when they need. 4chan is living proof of this.
4. Cool kids can remix
Can remix and have friends who can remix; be it words (tweets) or pictures (lolcatz) which help to carry a meme.
5. Cool kids rock at asynchronous conversation
Cool kids are really good at writing online, they are confident and can paint scenarios/stories with words/images better than your average.
6. Cool kids meet offline
Cool kids look to every opportunity to meet up with friends offline as they understand the power of connecting offline.
7. Cool kids live an online lifestyle
To be able to do all of the above you must be consistently connected, there is no 9-5 with this technology, it is constant and a part of their lives.
Why should Marketers care about the cool kids?
If I was also looking for a Community Manager for my brand; I would definitely be looking for someone who display some if not all of these traits.
If I was in the selection panel for Best Job in the World these would also be on my shortlist of traits needed.
Can you think of any other trends that cool kids online show?