My best mates dad used to love a good garage sale. He said the key to a good garage sale was to make sure you had the 'draw card', then the punters would come in droves. One year it was the Bob Hawke Memorial Yard Glass, the next year it was fake Ivory Elephant Tusks.
Well Web2.0 start up Imcooked (a youtube for cooking enthusiasts to upload themselves cooking there favourite dish) got their 'draw card' with Christopher Walken cooking up a roast chicken. Check it out, this has definitely helped to drive traffic to the website. Check it out. Slow server speed is disappointing.
Check it out here
This is a nice steal of a e-cultural icon (yeah i just made that word up) of the youtube skin. Spansish Blood Band have done really well with attaching their message to an item that is looked at several times a day by me and now for at least the next couple of days I will think of the Spanish Give Blood Ad.
Click here to see that Ad
Well, I finally reached 100 posts. Thank you to everyone who has commented back to me about the blog. I really do enjoy writing this blog, I feel it helps me proactively stay on top of the latest trends. I hope it is enjoyable for you too and if there is any suggestion please feel free to email me.
This from MIT Adverlab "Police officers in the UK are to be given head-mouted video cameras to film incidents and arrests, the footage of which can then be used in evidence. The 'head-cams' can store up to 400 hours of footage with soundtrack on their hard drive." Looks like something marketing ethnographers and planners could use, no?
Couldn't agree more!
You can hear me on the Peter Wagstaff Marketing Today Podcast, In this Podcast I chat with Wags about the new trend of Consumer Involvement, which links quite nicely with what I have been talking about with the Myfootballclub.co.uk and also the Durex Sexecutive Position.
Myfootballclub.co.uk, is an online community that's gathering 50,000 football fans to buy an English football team. Each member must commit to putting away 35 pounds if they get 50,000 members. Then the members get to make all the decisions from what team to buy, to who to trade and at what price.
This has also been happening in the Music Industry with Sellaband.com which lets people buy shares in upcoming musicians. If they get enough shares they create an album of which you get to see the profit from.
Another one to just launch is VIPBandmanager which allows people to be the Music Manager.
This would create a great brand community and the WOM from your new found brand loyalist would be massive. I think it is only a matter of time before a Corporate Brand open up their processes and let their consumers take hold of a brand extension.
In need of a job? Durex has just launched their search for Condom Testers 'Sexecutive Positions'. There is 200 unpaid positions here.
I like this alot and think it has got alot of good elements. It is getting a core group to trial the product and then a clear Word of Mouth idea to carry the message. It is also taking advantage of the new trend of consumer wanting to 'get involved'.
However it does not seem to offer much in terms of embracing social media. Pretty standard 'enter your friends email address here' launched off a Microsite. '
I would of suggested hitting seek.com.au, mycareer.com.au and hippo.com.au with these positions advertised. I would also of liked to of seen some embrace of Myspace and Facebook networks. The website is pretty boring and does allow the consumer to engage on a deeper level with the product either.
Good idea, standard execution
Not too far away from the Toohey New Beer Testers idea either.
Mentos have got an intern and they want you to set him work. You can get the intern to do anything for you from making restaurant bookings to proof reading your assignment. I love this idea
This seems to be very close to Gold Winning Cyber Lion idea of the Diesel Girls. I am struggling to see the link with the brand. Mentos does not seem to be the best brand to execute this. This seems perfect for a product targeting busy mothers or businessmen. Just cant see the strong message hitting home for Mentos.
'According to Google Operating System, last year Google sponsored a social networking project, called Socialstream, at the Carnegie Mellon University’s Human-Computer Interaction Institute.
One of the project’s main goals was to investigate how social networking could be improved to bring more value to users. What came of this - and what I like about SocialStream - was a “unified social network (USN)”, which translates in simple English to an aggregation and consolidation of various social network data in a single place (see video below). As Mashable states, this is a more user-centric rather than network-centric approach to social networking.
From the project’s site, “Socialstream emphasizes improving social connections by making it more efficient to communicate with, share with, and view the social content of all the people in a user’s online social network. Socialstream provides a compelling user experience because it aggregates content across many different networks so a user has a single location to discover new content and communicate. The goal of Socialstream is to present social information in a way that ties it to the person who posted the information, and not the site from which it came.”
While time will tell if this will be launched as a separate or Orkut-integrated service, what is clear is that Socialstream presents a focus on benefit-orientated social networking mashups, which when coupled with Google’s large user bases and extensive application set could become very popular.'
Mobile phones, internet, landline, VOIP are the main components of the current industry as we see it. However, the focus on landline has long been forgotten. It's all about the mobile.
Cheaper (cap plans), accessibility to information and friends and the ability to organise your entire life in a handheld device.
With the introduction of the iPhone people are questioning whether it will change the landscape of the industry, with much of its technology already on the market it offers very little different other than the apple name.
Then again, why do all the techno professionals love the idea?
It's all customizable, you can make you do what you want it to do. With PDAs such as the i-mate, options that could not be achieved on normal phones (such as sms forwarding) can be achieved if you have the know-how. With the iPhone, these features are much easily enabled with little technical expertise.
Where did the idea start?
Nokia were the first to fully integrate the concept into their market strategy throughout the use of chanegable covers and wallpapers. This was even taken further with the introduction of the camera phone, whereby you could place your own pictures as the wallpaper. Uniqueness to other brands is an essential KSF (Key Success Factor) for cell phone companies.
It allows individuals to express thenselves, phone organisations such as Sony, Nokia, Samsung, Blackberry, O2 and Motorola all emphasise individuality. Even though mass production is the main production method, the software allows individuals to express themselves through the ability to match their phone, to their personality.
So express yourself, it's all custom.
In the most blogged about videos, iPhone related videos accounts for 6 of the top 20 blogged videos.
These are the most blogged about iPhone videos of now.
Shawn drops iPhone in Houston
Conan iPhone Commercial
My iPhone Diary
A closer look at the iPhone
iPhone scratch test