For Internet start ups it is getting harder and harder to make an impact with the fickle computer savvy consumer. You really need something to make you stick out, you need a 'draw card'.
My best mates dad used to love a good garage sale. He said the key to a good garage sale was to make sure you had the 'draw card', then the punters would come in droves. One year it was the Bob Hawke Memorial Yard Glass, the next year it was fake Ivory Elephant Tusks.
Well Web2.0 start up Imcooked (a youtube for cooking enthusiasts to upload themselves cooking there favourite dish) got their 'draw card' with Christopher Walken cooking up a roast chicken. Check it out, this has definitely helped to drive traffic to the website. Check it out. Slow server speed is disappointing.
Check it out here