Political Marketing: Vote Grilld’

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Melbourne Healthy Burger franchise ‘Grilld’ is the first to have a stab at the riding the coat tails of the upcoming Australian election. With the national election looming it seems that there will be a number of brands jumping on the political band wagon.

Grilld have set up the Vote Grilld, the reason behind it is to help decide the three new burgers for the range and to get a larger Customer database. There are three parties the Green party, Republican United Meats Party and Right Wings Party.

The video is a little weak, don’t know what they are trying to do with the voice. The instore promotion is very strong with ballot boxes, political posters and the staff wearing Vote 1 badges. I will try to get some photos up soon.