From bad ambient to good ambient- Wonderbra

This ambient marketing campaign works because as the over used word states it ‘cuts through’. It cuts through in this case because it takes a known process that has become part of everyday life, the sliding billboard everyone is aware of its process. However when the unexpected happens (the next slide doesn’t come through) it captures people attention. I think this piece works great because it sits on the fine line between a mistake and great marketing.