Corporate Blogging is dead? I think not. You only have to look to the market leader of social media the USA to see the way forward for socia...

I feel indebt to my parents for all the opportunties that they have given me.I have had a very fortunate upbringing, I was lucky enough to g...

Armano and his famous cowboy hat A new A-Lister to my iGoogle RSS Reader is David Armano's blog Logic + Emotion I was inspired by Gavin...

Amazon has always been one of the pioneers in terms of Social Media Marketing. Amazon was one of the first to create Web2.0 tools, with prod...

I took part in Melbourne’s first Marketing Podcast Smackdown. It was an awesome collaboration between Marketing Today and The Gen Y Podcast...

'All hail the new King of Social Media' I just keep finding great examples from the music industry of the power of social media and...

I had heard a lot about my mates new girlfriend and she sounded like a right royal bitch. I knew I would not like this girl.When I met her f...

Nike is set to release the Marty McFly Nikes sneaker, which is a great example of companies putting the SMM dimensions of Marketing Intellig...

King of Guest Blogging: Justin Timberlake Guest Blogging has been mentioned in a number of places as a form of improving your persona...

'We liked Kid Rock before he was a famous drunk' You can learn alot about Corporate Blogging from hardcore music groupies. They are ...

Sole Searching Here are 10 great resources to help you find things on the interweb. 31. Viral Video Charts ( site ) This is a great resource...

One of the major problems with a company creating a blog ( Platform Creation ) is that they expect a large audience that they are used to wi...

The Body Shop Activist Blog is a great example of brand positioning through Channel Creation . Activism has always been a core value of the...

With the power of social media in particular Facebook, people are now creating mass communication channels that will rival traditional media...

Here is the video version of my framework for Social Media Marketing . A big thanks to Peter Wagstaff of the Marketing Today Podcast who sp...

Do you have killer producing skills? No, well become the Kip Dynamite of Social Media Marketing with this awesome list of free Interweb Pro...

The following is a frame work of the four dimensions of Social Media Marketing. It is in BETA and would really appreciate your feedback and...

When I went on my trip to South America last year I kept a diary. It wasn’t like any other diary though. I restricted myself to writing one ...

1. Marketing Intelligence- Definition ‘The process of marketers discovering information about their product, market or business by reading c...

2. Response Unit Definition ‘Is basic response by a marketer to content that was published online by a user.’ Antecedents With the rise of s...