Julian Cole | Comms Planning | Digital Strategy

Placement, Product Placement (Bond in perspective)

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Forgive my corny title for this piece, but for those of you who have seen the latest SONY entertainment film, Casino Royale you have probabl...
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Web 2.0 - 2006 Person of the Year

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If it were not anymore evident why Web 2.0 was so important, Time Magazine have made the 2006 Person of the Year - You/Web2.0. Check the art...
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Sorry, refer below for relating story.

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Didn't realise this didn't support direct IMG links. So here are the ads! Apologies again for not realising that this didn't sup...

Advertising and Gaming - a perfect match?

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Digital entertainment through the likes of gaming over the past couple of years has been taken to new heights due to the increased interest ...

Subliminal Marketing!

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Check out this video if you do not believe subliminal marketing works.

It is tough!

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The latest online viral video trend for companies is showing the extreme durability of their product. Not a new concept but the environment ...

The Next G (Of Advertising).

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It’s been coming for a long time in Australia, since the GSM network was first released organisations have been making use of SMS capabiliti...
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Tech

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Technorati Profile

This video is why I want to work in advertising

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The punks create awareness through controversial memorable events!

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Last night I was one of 200 people, who were paid $50 to sit through an entertaining yet controversial Australian first hypno-marketing sess...
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The power of word-of-mouth: killing the UCLA brand in less than 4 days

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Anyone who follows the video file sharing sites will have seen the interest over the student being filmed getting innocently tasered at UCLA...

Shell algorithm for viral video success

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Great formula for success Low budget film crew + Michael Schumacher + Spin on current topic of interest + Releasing virally on video file s...

Nike is great at copying too

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Once again Nike has been caught ripping ideas off other companies. However the funny thing is they get away with it because they have a much...

Next Level Up- Lifts, Stairs and Steps Advertising

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The text is translated as saying 'Your Kids will grow Fast!' 'Dont get robbed by High Bank Fees'
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Second half of the argument pro Ambient Plus InShop Ambient

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Carrying on from the debate I had last week about the pro’s and con’s of ambient here is the second installment of the debate; 2. You are n...

Troubles with Ambient Marketing and Virility

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I was having a conversation the other day with a marketer about the many advantages of ambient marketing. He then got me on two great points...
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Bathroom Pioneers

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Bathroom Advertising Pioneers The following is a great collection of advertising space that are cutting through to the consumer in the toli...
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