Melbounre Marketing Podcast Smackdown: Marketing Today vs. Gen Y Podcast

I took part in Melbourne’s first Marketing Podcast Smackdown. It was an awesome collaboration between Marketing Today and The Gen Y Podcast. The recording revolved around a debate on whether Viral Marketing was a waste of money, with the heads that we had conversing in that room it was always going to be a great debate.

Listen here
Also check out Nat’s (Gen Y Podcaster) new blog Love me you’re famous


Another great collaboration that I am loving at the moment is Hilltop Hoods (my favourite Australian Hip Hop act) who have just come together with the smart Australian outfit Lowrider to remix the HH classic Roll On Up.

Jessica Alba - The Tipping Point.

I was listening to the Gen Y Marketing Podcast the other day and they were talking about the tipping point of Twitter. Suggesting it will be when a famous person starts twittering.

It appears another online site just got their tipping point thanks to a celebrity. The site I Beat You just got there tipping point in the form of Jessica Alba recording a video stare challenge. With over 3 million hits on the video in 5 days. The site has kicked a major goal in getting traffic to the site even if it is 14 year old Jessica Alba loving boys.

It actually had some other interesting content on the site too. With the Best Motivational Poster competition, I love these posters!