The other week IdeaWorks launched Improve your plant/life balance, this is a great exmple of offline to online action integration. I love when there is a clear role for both online and offline within a campaign and when one area can affect the other. One of the areas of interest for me is where we can have online actions that impact offline events. The following is a list of 7 such cases;
A lot of great ideas happen on company time here is a great one from DTDigital, every present you picked up and transported into the sack, $20 was donated to charity.
2. Vodafone Pinata
People got to choose what move they used to smash the piñata, great execution that got people coming back to the Application waiting to see if the damn thing had burst.
3. Sydney Festival Your Names in Lights
People could sign in and ask for their name to be put up in lights. This seemed to have big traction with people posting photos to Facebook of their name in lights. A simple idea that worked well because the value of having your name in lights is quite high on the novelty factor.
4. Mentos Intern / Kit Kat Desk Jockey
Two very similar campaigns, where you could get a man to do anything for you, from making a restaurant booking to singing you a song.
5. David on Demand
Leo Burnetts sent Recruiter David along to Cannes. The only catch is that he would be completely controlled by the Internet. He would do absolutely anything that you wanted him to do, he even got a Fail Whale tattoo.
6. Nike Bot
7. Old Spice