Another strength of Canvas for creatives is the way that it reflects the ideas process within agencies. Ideas are usually thrown around at agencies and are built on and changed a number of times. The backbone for Canvas is that you can consistently remix ideas.
The system of contributing is very easy too, working on a very similar system to MS Paint which means that most people can get involved with the system. Here is a great speech from Moot explaining Canvas at SXSWi.
TCO's Rhys Edwards has already had success with one of his images Hipster Libyan trending on canv.as and getting over 110,000 views on Reddit in 24 hours. I have two invites for Canv.as so let me know if you are looking for one
Canvas is the new project from 4chan founder Moot, It is a SFW version of 4Chan and heaps more. The best thing about it is that they have a reward system where people can vote for their favourite pieces of content by giving them ‘stickers’. This feedback system presents a great opportunity for future Digital Creatives. It helps to give feedback on their ideas/remixes. I believe this will help to sharpen the brains of Creatives to be more on point. Canvas has a specific audience – a conservative 4chan audience, so it is the job of the creative to work out what is going to trigger this audience.
The other week IdeaWorks launched Improve your plant/life balance, this is a great exmple of offline to online action integration. I love when there is a clear role for both online and offline within a campaign and when one area can affect the other. One of the areas of interest for me is where we can have online actions that impact offline events. The following is a list of 7 such cases;
1. Selector3000 A lot of great ideas happen on company time here is a great one from DTDigital, every present you picked up and transported into the sack, $20 was donated to charity.
2. Vodafone Pinata People got to choose what move they used to smash the piñata, great execution that got people coming back to the Application waiting to see if the damn thing had burst.
3. Sydney Festival Your Names in Lights People could sign in and ask for their name to be put up in lights. This seemed to have big traction with people posting photos to Facebook of their name in lights. A simple idea that worked well because the value of having your name in lights is quite high on the novelty factor. 4. Mentos Intern / Kit Kat Desk Jockey Two very similar campaigns, where you could get a man to do anything for you, from making a restaurant booking to singing you a song.
5. David on Demand Leo Burnetts sent Recruiter David along to Cannes. The only catch is that he would be completely controlled by the Internet. He would do absolutely anything that you wanted him to do, he even got a Fail Whale tattoo.
Vintage Marketplace is a Facebook Page of 24,000+ fans which is selling vintage clothes online. The admins post up photos of items they have for sale with punters being able to put a ‘sold’ in the comments under the item they want.
This is the first time I have seen this style of e-commerce through Facebook, I can imagine it probably contravenes some Facebook guidelines (probably the one about contacting people directly) however I think it is awesome what they have done here. It also makes for an interesting predicament because Facebook have been allowing Ads from Vintage Marketplace so they would probably be liable for the money they have invested. With the idea of posting items up as photos and seeing all the items which have been commented on as ‘Sold’ it creates a feeling of scarcity with the items. Hence people feeling like they have to rush to get the purchases.
Check out Julian Lee’s succinct wrap up of the whole topic here.
