A few questions to ask yourself before going ahead with that Digital/Social idea
1. The real pass on question
The usual question people ask themselves with online content is, will people pass this on? The question should really be what are the people going to write/say when they pass this on. What will it look like in a status update.
2. Working off schemas
Using Schema as shortcuts. Use things that people are familiar with.
3. Is it tapping into a tension points
Try to find something that will raise a debate/engage the audience. Will talk more about this in another blog post
4. 10 second rule
Everyone suffer from ADHD when it comes to online, you need to capture their attention in the first 10 seconds. If they don’t get the idea by then, you have probably lost them.
5. Insurance policy
As Social Media evolves the risk of having an idea that bombs is less and less likely or harder to detect as brands can now buy media to make sure that the idea get seen by the target audience. Make sure you have the insurance policy on the table when signing off the budget.