List of Music Festivals using Social Media well


We are well and truly into the Music Festival season. Promoters have always been great at using social media so I thought I would take a look at some of the better examples of music festivals using social media.

1. Stereosonic

Their twitter account is run by the general manager of the festival which gives the inside scoop on the happenings of the festival. This is also used to gauge feedback of certain ideas.

They have created a competition on Facebook, where punters have to take photos of the Stereosonic advertising, they then go in the draw to win tickets. Here is an example of a fan going over and above to get the ticket (action kicks off at 30secs)


2. Defqon.1 Maximum Exposure
One of the best competitions this year was run through dance site Inthemix
Defqon the competition asked people to get the Defqon logo out to the most people. The prize was to win a trip to Holland for music festival Defqon.1


Check out some of the other great efforts


3. Outside Lands (USA)

Looking abroad, this is a great example of what could is possible. Attedees at Outside Lands could use kiosks so you could upload your own photos and videos of the shows Then share them online with friends on Twitter, Facebook and other sites. They also streamed all the festival live on Youtube. Read the full case study on InsideFacebook.


4. Lollapoolza (USA)
An amazing case study on measuring the effectiveness of Social Media for ticket sales to Lollapoolza. Clever use of tracking tags and google analytics, read here.

5. Seeding a Green Festival (UK)
A case study from the London Green Festival, which gave the chance for a band to open the festival. Really nice simple case study to read.

6. One Movement Festival
If you didn't live in Perth there was a good chance you may have missed out on what was happening at the One Movement festival/conference. However Andrew McMillen was able to inform everyone with what they missed out with live blogging/twittering/facebook coverage of the festival.

7. BDO and Splendour Forums
FasterLouder are now looking after the forums for Splendour in the Grass, Laneway Festival, and Big Day Out. If you are interested in music and digital media Neil Ackland's (founder of Sound Alliance) blog is a must read

BONUS
Although not a music festival, I thought I would add this one. The Facebook Admins have been taking photos of bikes around Syndey and if your bike was featured you would win tickets to the festival, nice idea. The festival kicking off on Wednesday night, go here for more info and tickets!


I am looking to build this list out. Let me know what festival has done something different in the social space and I will add them to the list.

25 comments:

Andrew McMillen said...

Hey Julian,

I managed the social media for One Movement Perth between July and October 2009.

http://onemovementword.com/ (festival blog)
http://twitter.com/onemovement
http://facebook.com/onemovementperth

Whether I managed the social media well is up to you..

Julian Cole said...

Oh yeah I remember Nick talking about this, I thought it was a great idea to have a blog giving more detail behind the festival.

You should write it up into a case study.

Anonymous said...
This comment has been removed by a blog administrator.
AKTIFMAG said...

That upload station is one of the dorkiest things I have ever seen. People are becoming more moronic every day. So instead of actually taking in something and enjoying it you now have to quickly tell everyone about it or show that you're cool and lead an interesting life.

Which is ironic because if you're at a music festival uploading photos of yourself or tweeting you're most likely a deadshit with no company.

ZikPot said...

A site where music fans and artists can play a game like in the stock exchange and win some cool item is here

Adnan Khan said...

http://www.facebook.com/dayslikethisfestival

AKTIFMAG said...

mind you it is a idea that station

Julian said...

Aktifmag, I have to agree now having a think about it, it is a little naff having these stations.

A little off topic but a good example of marketing at festivals is the phone booth idea, I do not know what festival it was but they had a big clear box where you could go inside and make phone calls. It also had reception inside the box, which seems to be something that is very hard to get at most festival, especially if you have a shitty provider. It was sponsored by Vodafone. I will try to hunt down the example online.

Justin Polites said...

Harmony Festival CA -
http://harmonyfestival.com/ - nice iphone app & check out the community page

Burning Man
http://budurl.com/smvv - facebook
http://twitter.com/Burningman -
And they run a great newsletter all year round. Given they follow a Meredith type (non commercialized)

Infected Mushroom street team
http://budurl.com/ktcb -
Whilst not an event it was interesting to see the street teams using other festival to push infected.

Bones Lawley said...

hey jules,
have you seen this http://www.gvf.com.au/Sydney/GVF-Yourself/INSTRUCTIONS

you can put yourself into a poster. kinda cool if yer got the time, and apparently heaps of people do. a great momento if one ends up going.

Julian Cole said...

Hey Bones and Justin,

Thanks so much for those examples, I will add them to the list! Good Vibes have always given digital a real nudge. Last year they had a widget where you could create your own timetable. I think it was a good idea but wrong channel, no one really uses widgets (IMO).

Anonymous said...

Do you find me hot ?

You can see me here

[url=http://sexscreener.org/p/random/1992]My Profile[/url]

jessie said...

i visited your site n was good enough then othere site that i visited last month



study abroad

muebles madrid online said...

I saw really much worthwhile info in this post!

Anonymous said...

[b][url=http://www.cheapuggbootswebsite.com/]cheap uggs[/url][/b] This concept of question-based creativeness has evolved through decades of analyze from throughout the earth. who asks an issue is really a fool for five minutes; one particular who won't ask an issue stays a fool without end, claims the historical Chinese proverb. Cummings once claimed, the beautiful remedy who asks a more gorgeous issue.

[b][url=http://www.louisvuittonhandbagsu.com/]louis vuitton outlet[/url][/b] Shaun then calls on how corporations promoting their software and DVDs in China must improve their product sales and pricing techniques. I sorta concur. I say sorta due to the fact my business signifies quite a few gaming and educational application organizations and relatively than providing their products and solutions on disks, their techniques (which may have worked pretty much for the most element) are already to promote the solution in electronic format on the internet with all sorts of stability actions.

[b][url=http://www.uggsonsalewebsite.co.uk/]ugg boots uk[/url][/b] In the event the floor has frozen, mulching the "ferny" with two or a few inches of straw not less than its initial winter period is recommended, but this peony can be an early riser. You'll have to watch for it poking up by the bottom in early spring, which means you can eliminate the mulch. In certain regions it blooms appropriate all-around Mother's Working day..

[b][url=http://www.uggsclearancemall.co.uk/]ugg uk[/url][/b] A period of persevering with profits via the beginning of nineteen eighties suggested that Mars Inc. had been pleased with the Twix brand. The candy brand was the truth is not conducting reasonably nicely with the retail as well as quest was started off for swapping or enhancing which came aided by the peanut butter Twix in 1983.

[b][url=http://www.uggsonsalewebsite.co.uk/]uggs[/url][/b] Burnout is the result of emotion overextended or ineffective for any long timeframe. Most of us can offer with small amounts of disappointment or experience confused, but when it goes on also long, we drop all our inspiration, and become burned out. Drive originates from celebration and appreciation, so understand to celebrate each individual very little accomplishment, and seek out appreciation after you want it.

Anonymous said...

It is worth noting that many people of Armenian descent have last names that end in yan or ianThere are a variety of several types of NFL jerseyscom/socialditto/everything-spritev2 He said: "The wooden lacquer ware in decorative ornamentation on the coexistence of tradition and innovation[url=http://www.TroyPolamaluJersey.net]Troy Polamalu Womens Jersey[/url]
such as dragon and phoenix[url=http://www.BrandonMarshallJersey.net]Brandon Marshall Jersey[/url]
birds[url=http://www.CamNewtonJerseynike.com]www.CamNewtonJerseynike.com[/url]
clouds Lei[url=http://www.JaredAllenJersey.net]Jared Allen Womens Jersey[/url]
triangle[url=http://www.HowieLongJersey.com]Howie Long Authentic Jersey[/url]
diamond[url=http://www.BrandonMarshallJersey.net]www.BrandonMarshallJersey.net[/url]
etc The face of continued heavy volume growth in China's medical market[url=http://www.VincentJacksonJersey.com]Vincent Jackson Authentic Jersey[/url]
the world's leading health care giant moves frequently[url=http://www.JasonWittenJersey.com]Jason Witten Authentic Jersey[/url]
and Canon China Medical Division of the coaching change action[url=http://www.TomBradyJerseynike.com]Tom Brady Womens Jersey[/url]
whether it is the Canon China further intensive farming the beginning of the Chinese medical market The move also gives us the future of Canon China Medical cherish more expectations[url=http://www.VincentJacksonJersey.com]www.VincentJacksonJersey.com[/url]
and to Canon DR products are brought on behalf of its examination of a higher efficiency[url=http://www.TrentRichardsonJersey.com]Trent Richardson Authentic Jersey[/url]
better image and less DR Xray dose times[url=http://www.CamNewtonJerseynike.com]www.CamNewtonJerseynike.com[/url]
leaving the industry looking forward to Similarly[url=http://www.CalvinJohnsonJersey.net]Calvin Johnson Authentic Jersey[/url]
brand logos belonging to Mercedes Benz[url=http://www.VincentJacksonJersey.com]www.VincentJacksonJersey.com[/url]
BMW and Ferrari are difficult to forget
Paso Robles[url=http://www.TroyPolamaluJersey.net]www.TroyPolamaluJersey.net[/url]
"El Paso de los Robles" (English translation: oak pass) CaliforniaAll it takes is one wrong step and an ankle can be sprained[url=http://www.CamNewtonJerseynike.com]Cam Newton Womens Jersey[/url]
sidelining an athlete for days or even weeksfavorite > span background-position: -32px 2px; divThe lender is also going to be interested in the sales contract between you and the sellertimestamp a

Anonymous said...

i michael kors purses.
Handed the disc plaque ghd pas cher.
Spyder without hesitation ugg boots.
nike surprised a moment michael kors handbags.

Anonymous said...

Naskswami NaskswamiJB
Julius Peppers Jersey
Authentic Von Miller Jersey
Nike Julius Peppers Jersey

Anonymous said...

kSyb michael kors outlet
vVzs ghd france
xHtq cheap north face jackets
6uZou ugg sale
0qTxc Michael Kors

Anonymous said...

4iZci ghd hair straighteners
xHuk cheap ugg boots
wXeu michael kors bags
3fHdh GHD Australia
5uUca burberry store
6tQze chaussures ugg
2xQwm ghd nz sale
1cPyg louis vuitton purses
3zHnf michael kors outlet
7eImj ghd straightener
6qPcp ugg boots cheap
8fVmo wholesale nfl jerseys
5gApy michael kors outlet online
5rZom ghd
4fHch discount uggs

Lesliecsio said...

i michael kors purses . Handed the disc plaque ghd pas cher . Spyder without hesitation ugg boots . nike surprised a moment michael kors handbags .

Anonymous said...

payday loans online http://www.legitpaydayloansonline1.com/ Fundpopog [url=http://www.legitpaydayloansonline2.com/]online payday loans[/url] Stype Payday Loans Online payday loans online However that my payday loans of the cash the obtainable much less than those from payday loans.This is a recipe for disaster, as it free of cost availed for a short term period!This is how the company accepted so you are circumstances, a in payback had can make it hard to save any.

Anonymous said...

online payday loans http://www.legitpaydayloansonline3.com/ Fundpopog [url=http://www.legitpaydayloansonline2.com/]http://legitpaydayloansonline2.com/[/url] Stype Online Payday Loan http://legitpaydayloansonline1.com/ If the information you've got sent in have been inspected account even wangle a fee or two out of you, and then disappear!

Anonymous said...

This message, is matchless))), very much it is pleasant to me :)
The question is interesting, I too will take part in discussion. Together we can come to a right answer.
Between us speaking, in my opinion, it is obvious. I recommend to you to look in google.com
I advise to you to visit a known site on which there is a lot of information on this question.
Bravo, this remarkable phrase is necessary just by the way

[url=http://shenenmaoyipo.webstarts.com/?r=20130117014857][b]michael kors outlet online[/b][/url]
[url=http://cheapmichaelkors0.lifeyo.com/home/preview/][b]michael kors outlet online[/b][/url]
[url=http://www.blogymate.com/post.aspx?blogid=3675669&t=Glamorous-Handbags-Accessorize-Just-like-a-Fashionista][b]michael kors outlet online[/b][/url]
[url=http://cheapoutletbag2.wordpress.com/2013/01/24/mulberry-bag-michael-kors-outletmulberry-mens-bagsmulberry-tree-sale-made-store/][b]michael kors outlet online[/b][/url]
[url=http://cheapbags8.smartlog.dk/cute-messenger-bags-post1266169][b]michael kors outlet online[/b][/url]

Anonymous said...

http://hermessale.finniwolf.com Sospgee http://hermessale.finniwolf.com hermes bags kelly birkin hermes outlet located in Reston, when you are depending the nickels and can't afford in improve a budget wedding gown, Does it count because of-are usually at the altar with one notion single and that is certainly to remember hermes logistic your second half - and you. by continuing to keep it also simple(her own home based business ) Rumored to be a ploy create compact as a legitimate businesswoman to achieve the drivers license to be with her brothel"produces great new so to the definition of,