We are well and truly into the Music Festival season. Promoters have always been great at using social media so I thought I would take a look at some of the better examples of music festivals using social media.
1. Stereosonic
Their twitter account is run by the general manager of the festival which gives the inside scoop on the happenings of the festival. This is also used to gauge feedback of certain ideas.
They have created a competition on Facebook, where punters have to take photos of the Stereosonic advertising, they then go in the draw to win tickets. Here is an example of a fan going over and above to get the ticket (action kicks off at 30secs)
2. Defqon.1 Maximum Exposure
One of the best competitions this year was run through dance site Inthemix
Defqon the competition asked people to get the Defqon logo out to the most people. The prize was to win a trip to Holland for music festival Defqon.1
Check out some of the other great efforts
3. Outside Lands (USA)
Looking abroad, this is a great example of what could is possible. Attedees at Outside Lands could use kiosks so you could upload your own photos and videos of the shows Then share them online with friends on Twitter, Facebook and other sites. They also streamed all the festival live on Youtube. Read the full case study on InsideFacebook.
4. Lollapoolza (USA)
An amazing case study on measuring the effectiveness of Social Media for ticket sales to Lollapoolza. Clever use of tracking tags and google analytics, read here.
5. Seeding a Green Festival (UK)
A case study from the London Green Festival, which gave the chance for a band to open the festival. Really nice simple case study to read.
6. One Movement Festival
If you didn't live in Perth there was a good chance you may have missed out on what was happening at the One Movement festival/conference. However Andrew McMillen was able to inform everyone with what they missed out with live blogging/twittering/facebook coverage of the festival.
7. BDO and Splendour Forums
FasterLouder are now looking after the forums for Splendour in the Grass, Laneway Festival, and Big Day Out. If you are interested in music and digital media Neil Ackland's (founder of Sound Alliance) blog is a must read
BONUS
Although not a music festival, I thought I would add this one. The Facebook Admins have been taking photos of bikes around Syndey and if your bike was featured you would win tickets to the festival, nice idea. The festival kicking off on Wednesday night, go here for more info and tickets! I am looking to build this list out. Let me know what festival has done something different in the social space and I will add them to the list.
22 comments:
Hey Julian,
I managed the social media for One Movement Perth between July and October 2009.
http://onemovementword.com/ (festival blog)
http://twitter.com/onemovement
http://facebook.com/onemovementperth
Whether I managed the social media well is up to you..
Oh yeah I remember Nick talking about this, I thought it was a great idea to have a blog giving more detail behind the festival.
You should write it up into a case study.
That upload station is one of the dorkiest things I have ever seen. People are becoming more moronic every day. So instead of actually taking in something and enjoying it you now have to quickly tell everyone about it or show that you're cool and lead an interesting life.
Which is ironic because if you're at a music festival uploading photos of yourself or tweeting you're most likely a deadshit with no company.
A site where music fans and artists can play a game like in the stock exchange and win some cool item is here
http://www.facebook.com/dayslikethisfestival
mind you it is a idea that station
Aktifmag, I have to agree now having a think about it, it is a little naff having these stations.
A little off topic but a good example of marketing at festivals is the phone booth idea, I do not know what festival it was but they had a big clear box where you could go inside and make phone calls. It also had reception inside the box, which seems to be something that is very hard to get at most festival, especially if you have a shitty provider. It was sponsored by Vodafone. I will try to hunt down the example online.
Harmony Festival CA -
http://harmonyfestival.com/ - nice iphone app & check out the community page
Burning Man
http://budurl.com/smvv - facebook
http://twitter.com/Burningman -
And they run a great newsletter all year round. Given they follow a Meredith type (non commercialized)
Infected Mushroom street team
http://budurl.com/ktcb -
Whilst not an event it was interesting to see the street teams using other festival to push infected.
hey jules,
have you seen this http://www.gvf.com.au/Sydney/GVF-Yourself/INSTRUCTIONS
you can put yourself into a poster. kinda cool if yer got the time, and apparently heaps of people do. a great momento if one ends up going.
Hey Bones and Justin,
Thanks so much for those examples, I will add them to the list! Good Vibes have always given digital a real nudge. Last year they had a widget where you could create your own timetable. I think it was a good idea but wrong channel, no one really uses widgets (IMO).
I saw really much worthwhile info in this post!
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