We are well and truly into the Music Festival season. Promoters have always been great at using social media so I thought I would take a look at some of the better examples of music festivals using social media.
Their twitter account is run by the general manager of the festival which gives the inside scoop on the happenings of the festival. This is also used to gauge feedback of certain ideas.
They have created a competition on Facebook, where punters have to take photos of the Stereosonic advertising, they then go in the draw to win tickets. Here is an example of a fan going over and above to get the ticket (action kicks off at 30secs)
2. Defqon.1 Maximum Exposure
One of the best competitions this year was run through dance site Inthemix
Defqon the competition asked people to get the Defqon logo out to the most people. The prize was to win a trip to Holland for music festival Defqon.1
Check out some of the other great efforts
3. Outside Lands (USA)
Looking abroad, this is a great example of what could is possible. Attedees at Outside Lands could use kiosks so you could upload your own photos and videos of the shows Then share them online with friends on Twitter, Facebook and other sites. They also streamed all the festival live on Youtube. Read the full case study on InsideFacebook.
4. Lollapoolza (USA)
An amazing case study on measuring the effectiveness of Social Media for ticket sales to Lollapoolza. Clever use of tracking tags and google analytics, read here.
5. Seeding a Green Festival (UK)
A case study from the London Green Festival, which gave the chance for a band to open the festival. Really nice simple case study to read.
6. One Movement Festival
If you didn't live in Perth there was a good chance you may have missed out on what was happening at the One Movement festival/conference. However Andrew McMillen was able to inform everyone with what they missed out with live blogging/twittering/facebook coverage of the festival.
7. BDO and Splendour Forums
FasterLouder are now looking after the forums for Splendour in the Grass, Laneway Festival, and Big Day Out. If you are interested in music and digital media Neil Ackland's (founder of Sound Alliance) blog is a must read
Although not a music festival, I thought I would add this one. The Facebook Admins have been taking photos of bikes around Syndey and if your bike was featured you would win tickets to the festival, nice idea. The festival kicking off on Wednesday night, go here for more info and tickets!
I am looking to build this list out. Let me know what festival has done something different in the social space and I will add them to the list.