15 Australian Musicians using Social Media/Digital well

I am really excited, We are currently in the process of writing a White Paper on Social Benchmarks for Australian Musicians, there are some really interesting numbers around the size of a bands social networks and album sales. It will be available in the next couple of weeks, let me know if you would be interested in getting a copy.

In preparation, I have prepared some of the latest examples of Australian Musicians using Social Media/Digital well.

1. We recently helped Yves Klein Blue run a Twitter Promotion where they gave away a free download of one of their tracks and the chance to win tickets to Splendour in exchange for a tweet.


2. Blue Juice created a mockumentary around Skipping for the video clip for Broken Leg


3. SPOD has created Fantasyze which are Podcasts to help you get fit! Funny idea.

4. Short Stack lets you create your own text in their speech bubbles for their music video.

5. Empire of the Sun fans and musos across the world got to see and hear an exclusive broadcast from Empire of the Sun for the very first time on July 22.

It occurred for 6 minutes and 39 seconds shortly after 1:00pm (Australian EST) during the longest solar eclipse of the 21st century. The eclipse took place throughout the Asia Pacific region, visible only in Australia from the very tip of far North Queensland.

6. In conjunction with Cancer Research UK; Ladyhawke will be preforming a private show for the person who can get the most friends on a guest list. Check it out at Skindividual

7. SBS show Rockwiz have set up a Twitter account where they ask 5 music questions a day. Cool idea.

8. EMI organised a Blogger Special Paul Dempsey Listening Party at The Cricketers (it ended up getting rescheduled though). They have also created a Facebook Group 'I want to hear Paul Dempsey's new album first!'


9. Powderfinger have created a blog about being in the studio recording their new album.

10. Yves Klein Blue House Party Petition

11. Kate Miller-Heidke in collaboration with NSW Department of Education asked High School Students to create video clips and upload to Myspace about anti bullying for the clip 'Caught In The Crowd'

Oldies but goodies;

12. Whitley in collaboration with Myspace and HP created three competitions; 1) to get people to write the best review of the album, 2) To design the tour artwork and 3) to record a demo to join the Whitley Tour.

13. Angus and Julia Stone have created a very nice personalised Facebook Page.

14. Presets 'Talk like that' ARG thingo (review by WayCoolJnr)

15. 360 degree music video clip by Children Collide

16. Evermore's surprise Commuter gig for Vodafone


For more examples of bands using Social Media well. Check out my previous post on 11 new examples of Musicians using Social Media

And finally, you must listen to these guys, The Middle East are arguably the best band in Australia at the moment. Their live show takes it to another level too!

15 comments:

Andrew McMillen said...

Nice summary here Julian, some great examples. I'd love a copy of that white paper when it's out. Appreciate The Middle East love too!

Sophie Hirst said...

A few more good ones for you Jules:

1. Bliss n Eso are brilliant at utilising social media and recently rewarded their 1 millionth MySpace page viewer by giving them the hoodie worn to the ARIAS when they accepted their award. They also let their fan decide where they play via voting and often run comps giving away a series of clues via videos blogs.myspace.com/blissneso

2. Little Birdy recently can a comp via MySpace giving an upcoming songwriter/fan the chance to record a track with Katy Steele in her studio and also made a film clip to accompany it

Comp Winner blog

3. Ben Lee created a UCG alternative filmclip with video submissions from fans via his MySpace page Entry Announcement

Official UGC Video

Julian Cole said...

Thanks Soph for those examples they are great!

Andrew, I will shoot you over a copy when we finish it!

Alan said...

Can't wait to see LadyHawke @ the V festival in a couple of weeks. Also really enjoying the Temper Trap. Very good new band!!

Julian Cole said...

via WayCoolJnr - Karnivool created an iPhone App game for their new album launch - http://www.thewest.com.au/default.aspx?MenuID=3&ContentID=161074

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