Remember at school when you had that Librarian who was able to point you in the direction of all the good books for your assignment? Well, that is what I am planning on doing when I speak at AIMIA Connect next week.
I am going to keep the presentation layout, pretty loose. I am going to ask the audience what sector they would like to hear case studies from and then go from there.
So the following is a list of the sectors I am thinking about;
Entertainment (Music/Film/TV)
Finance (Banking/Insurance)
Telecommunications
Technology Products and Online Sites
Fashion (Clothing/Make Up/Designer Brands)
Tourism (Travel locations/Airlines/Hotels)
Advertising Agencies
Not For Profit
Real Estate
FMCG
Automobile
Government
I want to get 3 examples for each sector and I imagine I will get through about 3 sectors.
There are 1,001 social media case studies so I have a simple ranking system to get the most relevant ones for this presentation.
Firstly, I will include all the case studies from The Population as these are the ones I will have the best knowledge on.
Then any Australian examples for that sector.
To round it out I will find the most effective SM examples from around the world
Can anyone think of any other sectors I may have missed? or know of any good Australian Social Media case studies?
6 comments:
Fast food? That could include the Burger King whopper sacrifice campaign and KFC potentially.
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Another sector not on your list is Education... but I don't know of any good case studies, though!
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My name is Tom,
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Such a wonderful post. Thanks for the share. It was very interesting and informative.
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