Every company wishes that they could supply to exact demand of their market. Well online start up t post has worked out a business plan to solve this exact problem. The online clothing company works on the plan that they only make as many t shirts as they have subscribers. They produce a one off t-shirt every 6 weeks, they make only the amount of subscribers they have 1,753.
I like this proposition because there is a feeling of exclusivity as the limited run of these shirts around the world. All t shirts are inspired by current obscure news events. It gives added meaning to the wearer of the t shirt as well. It gives the subscriber the chance to tell a story about what they are wearing another intangible benefit for the customer.