Young people just 'get' content creation, they do not want to just consume content but are hell bent on creating content as well. Ca...

I hate long posts, so if you are lazy just read the bold! The American SMM revolution has been and gone, they are now booming and getting a ...

Jye , Scott and I decided to give a lesson to all those Advertising/Digital Agencies who keep telling us that they have created a 'vir...

Although the Australian Social Media Marketing industry (is it even bigger enough to call it that?) maybe trailing the USA and Europe. It is...

This little gem in The Australian on Tuesday. The site has not even launched and BMF have the balls to call the Meet the Locals site Viral...

Well, I am compiling the second edition of the Top 50 Australian Marketing Pioneers Blog s. Here is the list of Australian Marketing Blogs*,...

I have decided to try my hand at video blogging. I am planning to keep the episodes bite size at under 2 minutes and they will act to comple...

My friend Meg Rayner is a journalist at The Courier in Ballarat (Victorian Country Town). In March, Meg reported about an upcoming auction...

This is gold! 30 examples of big companies doing Social Media Marketing . We are lucky in Australia to be 12 months behind the United States...

My new BFF Joseph Jaffe (sorry Zac ) is coming to town. The king of the Social Media will be sitting down and helping us hatch a plan to s...

1. Amazon Review Section May 15th 1997* One of the antecedents to ‘Web 2.0’ people were given the facilities to produce content online, in ...

Really exciting change is happening in my life at the moment, I have decided to move on from Naked Communcations and Monash University to em...

Chris Brogan to the rescue! This is a great post on 50 Topics Marketers can talk about for your company . But I think you should also look...

3 reasons why the Pimp My Kettle will FAIL. 1. Social Networking around a false hobby Where the hell is the consumer insight in this one?...

BACKGROUND A post by Duncan Riley a few months ago alerted me to NAB leaving commercial unrelated comments on a number of blogs. When ques...

This is in response to Chris Brogan post Why Twitter Wins Also works for Facebook Status Addicts as well Your friends drive your social medi...

Corporate Blogging is dead? I think not. You only have to look to the market leader of social media the USA to see the way forward for socia...

I feel indebt to my parents for all the opportunties that they have given me.I have had a very fortunate upbringing, I was lucky enough to g...

Armano and his famous cowboy hat A new A-Lister to my iGoogle RSS Reader is David Armano's blog Logic + Emotion I was inspired by Gavin...

Amazon has always been one of the pioneers in terms of Social Media Marketing. Amazon was one of the first to create Web2.0 tools, with prod...