Industry blogging (Op-ed blogging) is definitely on its last legs. I think there are now three routes that I can see people taking if they still want to be having a voice in the industry.
Content Syndicators (Brainpicker, Digital Buzz Blog) this is a hard role as you have to be trawling a lot of content and on top of everything, the only big example in Australia that I have seen for this is Digital Buzz Blog.
Content Creators - Creating small projects that will get you attention. Usually these take a long time to create. Re: Digital Creatives doing Awesome Things
Become a News Source (Mumbrella, Campaign Brief) breaking news stories about the industry.
What other routes can people take?
Reviewing the success of the Occupy Wall St Communication Strategy
It is amazing to reflect on how much the Occupy Wall St movement has achieved in just 2 months. You would be hard pressed to find someone who hasn't heard of the OWS movement. I think there is a number of interesting communication tactics that they have employed which have helped them gain a lot of coverage. Here are some of the stand outs to me.
Tactics
Occupying physical space - Occupying actual parks has given people a place to congregate and learn more about the movement, it has also helped to give a visual representation of how many people there are.
Occupy replication - The easy format for replication of taking over a public space was easy to mimic across the world. Hence it helped to spread the idea globally through local activations.
99% - The '99%' as an overall idea is perfect, it is an easy to understand concept which in nature is inclusive. It has been propelled through the tumblr of the same name.
Veterans on the front line - They have strategically put Veterans on the front line, this has made for amazing imagery as they are the first ones that the police confront.
They have also become some of the most vocal voices in this fight
Splintering the message - Similar to any campaign you need to give people new ways to talk about the message beyond the police brutality. This shows that they may be able to keep creating new ways to keep the message top of mind coming into the election year.
Capturing everything - For the last 2 months, one of the astounding things is that amount of documentation of the event. The media has really helped propel this and make it a priority for politicians.
I am looking to write a follow up piece to this, on the problems the OWS movement currently faces and how I see them moving forward.
Tactics
Occupying physical space - Occupying actual parks has given people a place to congregate and learn more about the movement, it has also helped to give a visual representation of how many people there are.
Occupy replication - The easy format for replication of taking over a public space was easy to mimic across the world. Hence it helped to spread the idea globally through local activations.
99% - The '99%' as an overall idea is perfect, it is an easy to understand concept which in nature is inclusive. It has been propelled through the tumblr of the same name.
Veterans on the front line - They have strategically put Veterans on the front line, this has made for amazing imagery as they are the first ones that the police confront.
They have also become some of the most vocal voices in this fight
Splintering the message - Similar to any campaign you need to give people new ways to talk about the message beyond the police brutality. This shows that they may be able to keep creating new ways to keep the message top of mind coming into the election year.
Capturing everything - For the last 2 months, one of the astounding things is that amount of documentation of the event. The media has really helped propel this and make it a priority for politicians.
I am looking to write a follow up piece to this, on the problems the OWS movement currently faces and how I see them moving forward.
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