Troubles with Ambient Marketing and Virility

I was having a conversation the other day with a marketer about the many advantages of ambient marketing. He then got me on two great points at the time I thought made ambient marketing sound like an absolutely dismal channel of communication. However like any good argument I used to have with my parents, I would always think of the great comebacks 15 minutes later. To which I am writing this blog.

You cannot measure eyeballs on Ambient campaigns.

Tell me, what is the difference between the eyeballs on a billboard and a pole in the ground pictured below? The second channel just has not been measured yet. With measuring technology (hypertags) coming forward in leaps and bounds I think the measurement of ambient campaigns is just around the corner and more and more advertiser will confidently use ambient.

The second argument I will post next week. If anyone else has any arguments against ambient, let me know because I have now taken on the role of unofficial spokesperson for more Ambient Marketing in Advertising Plans.

This week I compiled a group of Advertisements for Condoms and Viagra a field that is not afraid to use ambient to communicate their message.

P.S I am missing a great one I have seen done by Levitra a Viagra condom, they sponsored all the up buttons in a lift, with text like ‘íf you need a hand getting up try levitra’. If I find it I will post it.

Another great one from the toliets, which could of gone in last weeks

At a railway station men and woman were told by Durex that they had portection at all times againist hitting there woman bums. I like the idea of advertising on the pass through gates because you know you have high traffic and would be easy to count number of eyeballs on ad.

At half time in Brazil they covered the goals with Jontex which shows that Jontex condoms protect you from everything. Again you know how many people are watching. Great idea!

Bathroom Pioneers

Bathroom Advertising Pioneers

The following is a great collection of advertising space that are cutting through to the consumer in the toliet. A great space to be with target consumer having nothing better to do than sit round and pay attention to your message.

The first one advertising Kill Bill Movie. I am not to sure if the image of blood would illicit negative connotations with the movie.

The use of the soap dispenser in the next ad, I do not know what it is promoting dont know if they would be able to get away with this in Australia too.

From New Zealand the stickers are placed in mens urinals. When the sticker come in touch with urine they reveal the sticker of 'If you drink then drive you are a bloody idiot.' When flushed with clean water they are covered with black again.

Quirky advertisement for woman to get Brazillians. The ad is placed conveniently under the basins