tag:blogger.com,1999:blog-36421318.post4936008447084117429..comments2024-03-28T19:36:03.239+11:00Comments on Julian Cole | Comms Planning | Digital Strategy: All media is Social Media, The First Australians proves this!Julian Colehttp://www.blogger.com/profile/00625810484721605345noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-36421318.post-2808391697970583472008-11-24T23:41:00.000+11:002008-11-24T23:41:00.000+11:00Jules :)Finally great minds think a like with the ...Jules :)Finally great minds think a like with the term social and media as channel of communication. <BR/><BR/>I would describe media as a mass of multiple communications which spread around content i.e. media. So therefore it is Social because in all truth if a person watched a news article and sent an SMS to a friend I would believe that is spreading the message and interacting between consumers and the content.<BR/><BR/>Therefore Social cause it is creating discussion :P SimpleZGambithttps://www.blogger.com/profile/17526141893773674808noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-54650948659299127622008-11-07T21:45:00.000+11:002008-11-07T21:45:00.000+11:00Good point Gavin. I can go to a blog and then conn...Good point Gavin. I can go to a blog and then connect with others, like you guys, and have conversations either at that blog/space or take it somewhere else.Daniel Oystonhttps://www.blogger.com/profile/17077473855767355989noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-5220849804930011622008-11-07T15:33:00.000+11:002008-11-07T15:33:00.000+11:00I like to think of social media as facilitating ma...I like to think of social media as facilitating many-to-many conversations rather than having conversations being channeled around a hub (ie a broadcaster).<BR/><BR/>One of the important aspects is the concept of agency -- who is able to initiate change? Who can publish and on whose terms?Gavin Heatonhttps://www.blogger.com/profile/08505818390611807191noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-55249591242588584612008-11-06T23:44:00.000+11:002008-11-06T23:44:00.000+11:00@Daniel,Yes, it can be two-way, but mostly it isn'...@Daniel,<BR/><BR/>Yes, it can be two-way, but mostly it isn't.<BR/><BR/>Another hugely important factor which I alluded to is that traditional media is broadcast to the masses, whereas social media is communication with individual people whom you know or otherwise have relations with. It can be more than one person at a time, but generally speaking they're all your 'friends'.Userhttps://www.blogger.com/profile/12233132680297223111noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-6216811401146004302008-11-06T21:16:00.000+11:002008-11-06T21:16:00.000+11:00@ Rick - I don't agree that traditional media is o...@ Rick - I don't agree that traditional media is one way. It is just that the recipient chooses for it to be one way.<BR/><BR/>For example, you read the newspaper but choose to not communicate back. Some people do, they write a letter or email and thus the two way communication commences.<BR/><BR/>For social media I think that some thought needs to be put into the elements of <BR/>A) ease of two-way communication, and<BR/>B) Speed at which communication occurs.Daniel Oystonhttps://www.blogger.com/profile/17077473855767355989noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-27397999792829199352008-11-06T18:20:00.000+11:002008-11-06T18:20:00.000+11:00Jules, I don't think you read the Wikipedia page o...Jules, I don't think you read the Wikipedia page on 'social' all that carefully!<BR/><BR/>"<I>In the absence of agreement about its meaning, the term "social" is used in many different senses</I>"<BR/><BR/>When we talk about social media, I think we mean some sort of combination of these definitions:<BR/><BR/><I>- relations between people (social relations) generally, or particular associations among people;<BR/>- interactions between people (social action);</I><BR/><BR/>Social media is media designed to facilitate relations and interactions between people (and by people, I'd say this generally means individual people, rather than collective people). Traditional media is broadcast, it is one way. One-way communication cannot really be considered 'relations' or 'interactions'.<BR/><BR/>Otherwise, you're gonna need to come up with a new word to describe what we currently use social media to describe!Userhttps://www.blogger.com/profile/12233132680297223111noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-58705691838586426372008-11-06T15:39:00.000+11:002008-11-06T15:39:00.000+11:00I think you're right about the Wikipedia definitio...I think you're right about the Wikipedia definition being wrong, lets fix that up.<BR/><BR/>Much like a brand, a definition is what ever people perceive it to be. And in this case, for the sake of consistency, you're better off with the majority of people's perception.<BR/><BR/>And their perception of social media marketing is using Facebook, blogs, YouTube etc.<BR/><BR/>Beside, I wouldn't say all media is social, just like I wouldn't say every interactions is social.Zac Martinhttps://www.blogger.com/profile/04037884388298045030noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-87965147211713076172008-11-06T15:05:00.000+11:002008-11-06T15:05:00.000+11:00Social Media is very in its infancy, change is goi...Social Media is very in its infancy, change is going on constantly until it grows into its full form.<BR/><BR/>Only when it has matured and academics get their hands on it, will be finally have a set definition.<BR/><BR/>Also, Kate is spot on, you did do well working organism into a sentence...good for youAnonymoushttps://www.blogger.com/profile/10528954325994743167noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-44781063165643888662008-11-06T12:51:00.000+11:002008-11-06T12:51:00.000+11:00Jules, I always struggle with a pure definition so...Jules, I always struggle with a pure definition social media. The lines are being seriously blurred and the more we explore specific definitions (by relying on the literal definitions) the worse it gets.<BR/><BR/>I think I loosely agree with the thought that all media is social but if that is true then surely the use of ‘social’ becomes redundant? Then, if it does become redundant, then how do we distinguish between what ‘we’ consider and understand to be social media and traditional media? aaaahhh<BR/><BR/>I think if we work along the lines of “beauty is in the eye of the beholder” then we decide what social media is. In other words, social media is what we make it and as it evolves we can help determine what is and isn’t social media – allow them (the tools) into the circle of trust! (anyone follow that movie ref?)<BR/><BR/>Not sure if many of your readers have seen this, and I only did yesterday, but this is great and is entitled “WTF is social media?” sorry if people have seen it before but I recon it is worth another look.<BR/><BR/>http://egrommet.net/2008/07/08/so-just-wtf-is-social-media-then/Daniel Oystonhttps://www.blogger.com/profile/17077473855767355989noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-75782632884277183332008-11-06T10:17:00.000+11:002008-11-06T10:17:00.000+11:00Jules, Jules, Jules...I cannot help but think you ...Jules, Jules, Jules...<BR/>I cannot help but think you are being deliberately provocative here...and perhaps a bit literal? I like that you've been able to include the word organism in a postKate Richardsonhttps://www.blogger.com/profile/05344484212184758835noreply@blogger.com