tag:blogger.com,1999:blog-36421318.post1315038932493157358..comments2024-03-28T19:36:03.239+11:00Comments on Julian Cole | Comms Planning | Digital Strategy: TheHill88: Cash Registers before CreativityJulian Colehttp://www.blogger.com/profile/00625810484721605345noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-36421318.post-20652275355441770752009-02-19T12:02:00.000+11:002009-02-19T12:02:00.000+11:00Sorry Anon, I didn't make you have to read this bl...Sorry Anon, I didn't make you have to read this blog, this is just must personal opinion. What offends you most about my comments?Julian Colehttps://www.blogger.com/profile/00625810484721605345noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-88414715849226184202009-02-19T11:56:00.000+11:002009-02-19T11:56:00.000+11:00Who made you the fucking commentator of the people...Who made you the fucking commentator of the people?<BR/><BR/>Watch your criticism of social media companies... starting to piss me off.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-36421318.post-58171049471454502842009-02-07T14:56:00.000+11:002009-02-07T14:56:00.000+11:00Caitlin's example is interesting ... but also simi...Caitlin's example is interesting ... but also similar to what happened with the online coverage of Snakes on a Plane a while back - and it is where things start to get interesting.<BR/><BR/>When individuals begin to see themselves as mini-media businesses, the lines blur. Unfortunately, very few people have the capacity to deal with where that can take you - remember, the media businesses such as Fox have legions of people who have turned people into celebrities and celebrities into household names. There are disciples and practices around doing this. The difference is that it is done in a way that always reflects back on the "parent brand" (in the same way that Channel 9's stable of celebrities reflect back on Channel 9).<BR/><BR/>Individuals, on the other hand, are personal brands. There are fewer disciplines (and sometimes even awareness levels) in place. And as personal brands are built around trust and authenticity, any undisclosed dalliance with larger brands can be very damaging.<BR/><BR/>Unfortunately, once an outcome is achieved and the hard-earned brand equity has been extinguished (for cash/product/promise), those individuals (and their personal brands) can be easily discarded ... <BR/><BR/>And if a business like Fox is going to go to the effort to work with someone like Caitlin, what makes you think that they wouldn't also seed comments and/or conversation?Gavin Heatonhttps://www.blogger.com/profile/08505818390611807191noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-84882367410654777922009-02-03T15:26:00.000+11:002009-02-03T15:26:00.000+11:00I do not think they are claiming this as an origin...I do not think they are claiming this as an original idea. But please prove me wrong!Julian Colehttps://www.blogger.com/profile/00625810484721605345noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-57056290556501743792009-02-03T15:23:00.000+11:002009-02-03T15:23:00.000+11:00So in this example of Channel 10, have they been t...So in this example of Channel 10, have they been transparent?Zac Martinhttps://www.blogger.com/profile/04037884388298045030noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-22384934481434022462009-02-03T12:45:00.000+11:002009-02-03T12:45:00.000+11:00@Zac I think it is alright as long as people are t...@Zac I think it is alright as long as people are transparent about where the idea came from. <BR/><BR/>If they are stealing the idea and claiming it as there own then I think there up for a CNTRL C/CNTRL V Award and little bit more.Julian Colehttps://www.blogger.com/profile/00625810484721605345noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-86853205168231320112009-02-03T12:42:00.000+11:002009-02-03T12:42:00.000+11:00So the Ctrl C/Ctrl V Agency Awards won't be runnin...So the <A HREF="http://adspace-pioneers.blogspot.com/2008/09/2008-cntrl-ccntrl-v-agency-award.html" REL="nofollow">Ctrl C/Ctrl V Agency Awards</A> won't be running in 2009?Zac Martinhttps://www.blogger.com/profile/04037884388298045030noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-3563853068069426012009-02-03T12:01:00.000+11:002009-02-03T12:01:00.000+11:00I tend to get the impression that as you mention w...I tend to get the impression that as you mention with the "So you think you can dance" example. That we see very very little unique tv in Australia, there are so many that are copied from overseas ideas. Things like Idol, Top Model, plsu who knows how many others especially some of the day time soaps (which are not even copied they are direct replays)Anonymousnoreply@blogger.com