Julian Cole | Comms Planning | Digital Strategy

Physical Digtial Products in Music - 6 examples

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There have been a number of cool projects/products of late breaching the physical digital space in regards to making the music experience be...

The Problem With Being A Jack-Of-All-Trades

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James Aviaz moved to New York from Sydney in October 2010. He's currently Marketing Manager for music startup Songtrust , having previo...

AFL Memes - Image based memes go mainstream

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Image based (macro) memes have long been a stalwart of Internet culture. It appears that similar to l33t speak they are about to enter mains...

6 lessons learnt from launching a Passion Project - Twantrum

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On December 6th James Aviaz , Rhys Edwards and I launched a little side project, Twantrum.com. The website used the Twitter API to search fo...

11 trend predictions for 2012

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Ben Phillips and I looked into the murky crystal ball and pulled out eleven amazing trends/headlines/things that you will see in 2012. 1. T...

After industry blogging

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Industry blogging (Op-ed blogging) is definitely on its last legs. I think there are now three routes that I can see people taking if they s...

Reviewing the success of the Occupy Wall St Communication Strategy

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It is amazing to reflect on how much the Occupy Wall St movement has achieved in just 2 months. You would be hard pressed to find someone wh...

4 Digital Creatives doing awesome things

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For most Advertising Creatives creativity does not stop at 5:30PM Friday, most have some kind of creative outlet outside of work whether tha...

Digital Strategists learn Photoshop in 8 hours

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I am really trying to grow the creative side of my brain at the moment. As I discussed in my previous post on Strategy bullets , I have real...

The new data capture - Emotional DNA Data

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Collecting and creating meaningful conclusions from personal data seems to be all the rage at the moment. One area that seems to have been o...

Putting down the Strategy Bullets

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'Strategy bullets are the fastest way to kill an idea.' That guy , 2011 One of the biggest brain shifts I have had moving to BBH,...

Super Hero Clubhouse chat solving a number of fundamental problems to online chat

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Super Hero Clubhouse is a new site/thing from the people from Texts From Last Night/Bnter it is a massive step forward in the online commun...

Q: What's after Social Media? A: Social Data Curating

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You know when three of the biggest Digital agencies in America start putting out projects using the same technique that something is about t...

Design for Entrepreneurs and Hackers

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I did a great course ' Design for Entrepreneurs and Hackers ' at General Assembly when I first arrived in NYC. The course was run ...

Digital Strategy Training Guide - Using Social for Insights Mining

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This is the second chapter of my MacGyver Digital Strategy Handbook DISCOURSE ANALYSIS Introduction One of the oldest forms of Marketing R...

Disrupt Something And Do It Now - Guest Post from James Aviaz

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James Aviaz is a Community Manager at Uber NYC The new darlings of the tech world, and rightly so, are so-called 'disruptive' compa...

List of Australians in NYC Ad Agencies

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It feels like there is a lot of Australians over in NYC doing interesting things. I decided to give a little bit more visibility to who is o...

MacGyvers Digital Strategy Training Guide

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So this break between jobs has been really good, I have been able to really have a think about the processes that I use in my job and what t...

Zagging NYC – My new job in NYC

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So one part of the NYC puzzle has been solved. On Friday I signed on with BBH New York . My new role is Strategy Director and I will be lea...

Learning the Social Principles of an Idea

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I am seeing a lot of Digital/Creative Agency structures now being set up so that graduates come into the business as Community Managers and ...
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