Julian Cole | Comms Planning | Digital Strategy

Design for Entrepreneurs and Hackers

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I did a great course ' Design for Entrepreneurs and Hackers ' at General Assembly when I first arrived in NYC. The course was run ...

Digital Strategy Training Guide - Using Social for Insights Mining

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This is the second chapter of my MacGyver Digital Strategy Handbook DISCOURSE ANALYSIS Introduction One of the oldest forms of Marketing R...

Disrupt Something And Do It Now - Guest Post from James Aviaz

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James Aviaz is a Community Manager at Uber NYC The new darlings of the tech world, and rightly so, are so-called 'disruptive' compa...

List of Australians in NYC Ad Agencies

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It feels like there is a lot of Australians over in NYC doing interesting things. I decided to give a little bit more visibility to who is o...

MacGyvers Digital Strategy Training Guide

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So this break between jobs has been really good, I have been able to really have a think about the processes that I use in my job and what t...

Zagging NYC – My new job in NYC

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So one part of the NYC puzzle has been solved. On Friday I signed on with BBH New York . My new role is Strategy Director and I will be lea...

Learning the Social Principles of an Idea

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I am seeing a lot of Digital/Creative Agency structures now being set up so that graduates come into the business as Community Managers and ...

Another phase of Social Networking

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This is a guest post by Grace Gordon who is a Social Media Manager/Strategist at Soap Creative Much is often speculated of ‘the next phase’ ...

NYC bound, Miss u Sydney/Melbourne

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In early May I am making a move over to NYC. I am super excited as in my eyes it is where a lot of the culture that I am influenced by comes...

What site does Google predict after one letter?

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With Google now predicting as you type, I thought it would be interesting to see what comes up after one letter. This is for an Australian s...

Canv.as - The ultimate tool for young creatives (Part 2)

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Another strength of Canvas for creatives is the way that it reflects the ideas process within agencies. Ideas are usually thrown around at a...

Canv.as - The ultimate tool for young Digital Creatives (Part 1)

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Canvas is the new project from 4chan founder Moot, It is a SFW version of 4Chan and heaps more. The best thing about it is that they have a ...

7 killer examples of online to offline campaings

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The other week IdeaWorks launched Improve your plant/life balance , this is a great exmple of offline to online action integration. I love w...

Selling clothes through Facebook

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Vintage Marketplace is a Facebook Page of 24,000+ fans which is selling vintage clothes online. The admins post up photos of items they hav...

Branded content without the brand

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Rear View Girls is such a great idea. However what is the point of making a clip like this and getting 5 million views if you cannot even ta...

Five point Social Media idea checklist

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A few questions to ask yourself before going ahead with that Digital/Social idea 1. The real pass on question The usual question people ask ...

Cultural Touchstones and ImMrTeddy

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Cultural touchstones are moments and objects that define a generation of people. Online is playing a large part in creating new cultural tou...

The theory of nostalgia and Australia's biggest Page

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The biggest Australian Facebook Brand Page is Bubble O'Bill Ice Cream with over 850,000 fans, maybe a little surprising at first as th...

The rise of the Digital Cypher

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I love Youtube Highest Rated Comments. One interesting side effect to this is the increase in “digital cyphers”. A digital cypher is when Yo...

4PM is the best time for a Facebook Update

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TCO Labs came out with their first report on Facebook the other day it has some great findings for anyone who is looking after a Facebook Pa...
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