Julian Cole | Comms Planning | Digital Strategy

Canv.as - The ultimate tool for young creatives (Part 2)

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Another strength of Canvas for creatives is the way that it reflects the ideas process within agencies. Ideas are usually thrown around at a...

Canv.as - The ultimate tool for young Digital Creatives (Part 1)

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Canvas is the new project from 4chan founder Moot, It is a SFW version of 4Chan and heaps more. The best thing about it is that they have a ...

7 killer examples of online to offline campaings

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The other week IdeaWorks launched Improve your plant/life balance , this is a great exmple of offline to online action integration. I love w...

Selling clothes through Facebook

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Vintage Marketplace is a Facebook Page of 24,000+ fans which is selling vintage clothes online. The admins post up photos of items they hav...

Branded content without the brand

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Rear View Girls is such a great idea. However what is the point of making a clip like this and getting 5 million views if you cannot even ta...

Five point Social Media idea checklist

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A few questions to ask yourself before going ahead with that Digital/Social idea 1. The real pass on question The usual question people ask ...

Cultural Touchstones and ImMrTeddy

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Cultural touchstones are moments and objects that define a generation of people. Online is playing a large part in creating new cultural tou...

The theory of nostalgia and Australia's biggest Page

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The biggest Australian Facebook Brand Page is Bubble O'Bill Ice Cream with over 850,000 fans, maybe a little surprising at first as th...

The rise of the Digital Cypher

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I love Youtube Highest Rated Comments. One interesting side effect to this is the increase in “digital cyphers”. A digital cypher is when Yo...

4PM is the best time for a Facebook Update

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TCO Labs came out with their first report on Facebook the other day it has some great findings for anyone who is looking after a Facebook Pa...

Top 5 Australian Memes/Virals of 2010

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5. Alf Stewart's Rape Dungeon 4. Crazy old man barking like a dog 3. Awkward Lean 2. Jaydos 1. Kate's Party

Industry Blogging slowing up

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One thing I noticed when I was compiling the Top 50 Blogs was the lack of posts from bloggers who were on the list, I did a quick check of p...

2010 Top 50 Australian Marketing Blogs

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Blog Name Pioneer Score Google Reader Alexa Score Total 1 Digital Buzz Blog 9 7 ...

Guest Post: The Crusaders of happiness

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Nicola Swankie is an Account Director at Host and an active member of the Sydney Community Managers Meet-Up and writes the great blog Hap...

8th Century Homeric memes and how they affect your social media strategy

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This is a guest post by Michael Goldstein, follow him on twitter at MickeyG77 In the 8th Century BC Homer’s Iliad was communicated to the pu...

Best Australian video content creators of 2010

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There is still a lacks of real depth to the Australian vlogging community, you could count the number of Youtubers who get over 10,000 views...

Six tips to nailing an internship

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Here are six things I have learnt along the way on how to nail it at an internship 1. Always bring a paper and pen to everything It is such ...

Twitter Lists as Social Capital

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When I did my thesis on Facebook Pyschology way back when. One of the areas I studied was the communication of Cultural Capital through Soci...

Smarties 8 Colours of Fun and the online narrative

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One of the latest project TCO have been working on is the Smarties 8 Colours of Fun campaign. One of the most important choices was how to s...

All you need to know about Apple iPing

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This is a guest post by TCO's Community Manager Michael Goldstein - follow his brain at @MickeyG77 Background Before the internet people...
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