Clinchers in Online Video Content
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I was watching 20 to 1 the other night and realized that they have a really good content format. They somehow hook you into watching the who...
Computer Geeks are the future leaders
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This is an amazing presentation on time, geography and the effect it has on different cultures and their outlook on life. (via Nicola Swanki...
Influencers and Splendour in the Grass
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I am speaking at the Influencing Online Communities AIMIA event next Wednesday (July 28th). I am speaking about Blogger Outreach and identif...
Top 10 4Chan Memes
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I am writing a piece on 4Chan for my old University Newspaper Esperanto at the moment and I made a list of the top 4Chan Memes. I find 4Chan...
Animated GIFs the most engaging form of content on the web
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Animated GIFs are small animation based on successively displayed images. In my opinion the most engaging form of content on the web because...
2 years of grafting (time capsule)
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It is coming up to two years of full time work for me. I have learnt a lot in this short amount of time. I think I am going to answer the fo...
The Twitter Backchannel and Limbic Resonance
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I saw this great presentation from Cannes by Kevin Slavin on the Limbic Residence and its impact on consuming media. Slavin created the MTV...
4 social media tactics that club promoters use on Facebook
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I think nightclub promoters were one of the first groups of people to really get Facebook and how to make it work to benefit them. It is alw...
Good content is not always good content
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There is a big difference between watching a piece of content on television and online (Youtube for this case in point). Therefore you must ...
The Algorithm of a Meme
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The last post I talked about the different components of a meme (Stimulus, Conductor and Pushers). Pick Up of a Meme = (Amount of influence ...
The Internet is ripe for the memes
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So there have been a few micro-memes popping up over the past week that I have noticed. 1. Yeah_lad – A Twitter account that is set up to i...
The 5 best flash mobs of all time
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Being less than 10 years old a lot of people are suggesting flash mobs are dead but after the weekend it is evident that there is still a ch...
The remote audience
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Something that I didn’t think much about before I began at TCO was the remote audience. The remote audience are the people who do not attend...
Event Amplification Online - Case Study - Alienware Clan Challenge
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So one of the projects that I have worked on recently is the Dell Alienware Clan Challenge. It is a great example of taking an offline even...
Why you need to be following Justin Bieber
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Justin Bieber and his management team are some of the smartest people going around at the moment. Justin started out posting dozens of homem...
Kate's Party - Meme jumping for money
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You may have got a Facebook invite to Kate’s birthday over the weekend. According to ericritic ‘What was supposed to turn out to be a small...
The effect of ‘fan’ to ‘like’ on Facebook Ads
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Which one of the following three is an ad for a Facebook Page? It is near impossible to figure out which is an ad for a Page or an external ...
Illegal Facebook Promotions
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The following activity is illegal on Facebook and could result in your page being permanently deleted by Facebook; A promotion that requires...
Types of media - owned, earned and bought media
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I thought I would just do a quick post on something that is pretty much owning my working life at the moment. Bought, Owned and Earned Media...
Carsales AFL/NRL iPhone App – The 3 stages brands can get involved with Properties
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I recently saw that Carsales have sponsored Rugby Live (NRL) and Footy Live (AFL) iPhone Applications. Last year the applications were selli...
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