Julian Cole | Comms Planning | Digital Strategy

The 5 best flash mobs of all time

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Being less than 10 years old a lot of people are suggesting flash mobs are dead but after the weekend it is evident that there is still a ch...

The remote audience

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Something that I didn’t think much about before I began at TCO was the remote audience. The remote audience are the people who do not attend...

Event Amplification Online - Case Study - Alienware Clan Challenge

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So one of the projects that I have worked on recently is the Dell Alienware Clan Challenge. It is a great example of taking an offline even...

Why you need to be following Justin Bieber

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Justin Bieber and his management team are some of the smartest people going around at the moment. Justin started out posting dozens of homem...

Kate's Party - Meme jumping for money

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You may have got a Facebook invite to Kate’s birthday over the weekend. According to ericritic ‘What was supposed to turn out to be a small...

The effect of ‘fan’ to ‘like’ on Facebook Ads

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Which one of the following three is an ad for a Facebook Page? It is near impossible to figure out which is an ad for a Page or an external ...

Illegal Facebook Promotions

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The following activity is illegal on Facebook and could result in your page being permanently deleted by Facebook; A promotion that requires...

Types of media - owned, earned and bought media

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I thought I would just do a quick post on something that is pretty much owning my working life at the moment. Bought, Owned and Earned Media...

Carsales AFL/NRL iPhone App – The 3 stages brands can get involved with Properties

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I recently saw that Carsales have sponsored Rugby Live (NRL) and Footy Live (AFL) iPhone Applications. Last year the applications were selli...

Wanted: Social Media Marketing Intern/Bro/Sis

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Stolen word for word from Arturo's blog TCO is looking for a hungry digital native looking to get experience working with some of Austr...

When was the first time you saw an SMS?

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Technology - Do not want I think out of all the technology that has come along, SMS melted my brain the most. I was about 11 years old and a...

The top 5 Australian Branded Facebook Pages and why

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CHAT ROULETTE : New Social Media Marketing Landscape for Brands?

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This is a guest post by Grace Gordon the Marketing Manager/Digital Ninja at Socialista Media . Grace meeting her long lost twin on Roulet...

Dreamteam increasing Social Glue

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Sport and music have to be the best social glue going around. Professional Sport can help to make complete strangers friends. At the end of ...

Facebook Newsfeed Optimisation (FNO)

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Bad Ads via lamebook.com The homepage/newsfeed is the holy grail of Facebook for Branded Pages. However for a lot of Branded Pages their inf...

Finding my Ted – Introducing Arturo Escartin

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I am super excited to say that my quest to find my partner in crime / digital producer has ended, connecting me to one of the people I have ...

What TCO have been up to!

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I still get a lot of people asking me about my new work place, TCO (The Conscience Organisation) . People have either heard of them but don’...

50,000 in 2 weeks on Secret Melbourne

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So two weeks ago I set up Secret Melbourne and Sydney Facebook Pages, I did this after seeing the success of the Secret London. I set the...

AIMIA Future of Viral and Word of Mouth

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I am Moderating the AIMIA Future of Viral and Word of Mouth Marketing event next Friday, February 26th (tickets still available here ). It ...

My proudest day on the internet, being the Guest Editor for Youtube

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My Youtube Gold dreams have come true. A representative from Youtube got in touch with me yesterday and asked if I would like to be a Guest ...
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