Guest Post by Grace Gordon - Sportsgirl Fashion Blogger Outreach
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Grace Gordon is the Marketing and Community Coordinator for Socialista Media Group which looks after the fashion social networking site 2Th...
3 important changes to Facebook
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There have been some new amendments to Facebook that you may or may not be aware of. Geolocate your status updates Facebook now allows you ...
Campfire as an analogy for Social Media
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Campfire bros So I recently have been trying to come up with an analogy for social media. This idea of social media being like a campfire ...
Do you know the name of this Facebook viral marketing method?
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Status Updates and Wall Comments would be two ways that Word of Mouth are occurring on Facebook. What do you call all other types of message...
Looking for my Keanu Reeves/Digital Producer
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You cannot have Bill and Ted’s Excellent Adventure without Bill. Similarly, You cannot produce truly kick arse work without an amazing Digit...
Summer of Awesome
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I was lucky enough to get 5 weeks holidays between jobs this summer. I got down to Meredith Music Festival in Melbourne for three days. Then...
Close of Business for Adspace-Pioneers
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Well I am off to India tomorrow, so I thought I would do a end of year post. I do not think this blog would have been as strong as it has be...
Tips and benchmarks for Admins of Branded Facebook Pages
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I try to stick to these guides when I am going out with status updates; 1. Keep in a conversational tone 2. Ask a question 3. Keep it to two...
Is Facebook making experiences more valuable?
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The value of intangible experiences is being increased by the power of online social networking. Facebook allows you to now communicate and ...
20/80 split because paid and earned media are best friends!
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There are some great social media campaigns flying under the radar at the moment. There one common theme I can see amongst them is that they...
Top 50 Youtube LOLs of 2009
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Looking at the number of RTs and how much I like the clip, this is the Top 50 Youtube Gold clips of 2009. Congratulations to Ask Propecia, w...
Social Media is not all about long term relationships
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I used to think that Social Media Marketing was all about the long term relationships, the campaign model was the devil's work! How I wa...
Case Study: Seek Volunteering Unplugged
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Problem: Seek had aligned with Volunteer Australia to provide the back engine to help volunteers connect with NFP jobs required Seek Volunt...
The science of a great Youtube video - The Station and OralB
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Making content for Youtube is a science and when you understand the formula it becomes quite easy to replicate. Recently a number of the top...
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List of Music Festivals using Social Media well
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We are well and truly into the Music Festival season. Promoters have always been great at using social media so I thought I would take a loo...
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How to get an internship! Got any tips?
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With all this chatter about graduates getting jobs at the moment. I thought I would throw my two cents in about how to land an internship...
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The Perfect Gift for a Man
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So if you are like me and struggle with buying Christmas and birthday presents, do not stress I have your brother and dad sorted this Christ...
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Case Study: Yves Klein Blue Twitter Application
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Problem Yves Klein Blue are an indie/rock band who in June were about to release a new album Ragged and Ecstatic. With the release of the n...
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A digital music mystery: Australian Idol Fan to Follower anomaly, Do you know the answer?
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What is the difference between a Facebook Fan and a Twitter follower? I have been doing a bit of research into Australian music artists and ...
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Case Study: My Year Without Sex Social Media Campaign
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Problemo: My Year Without Sex was a new Australian film, which was hard to market as it didn’t fit into one specific category. The trailer w...
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