Julian Cole | Comms Planning | Digital Strategy

The Perfect Gift for a Man

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So if you are like me and struggle with buying Christmas and birthday presents, do not stress I have your brother and dad sorted this Christ...
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Case Study: Yves Klein Blue Twitter Application

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Problem Yves Klein Blue are an indie/rock band who in June were about to release a new album Ragged and Ecstatic. With the release of the n...
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A digital music mystery: Australian Idol Fan to Follower anomaly, Do you know the answer?

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What is the difference between a Facebook Fan and a Twitter follower? I have been doing a bit of research into Australian music artists and ...
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Case Study: My Year Without Sex Social Media Campaign

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Problemo: My Year Without Sex was a new Australian film, which was hard to market as it didn’t fit into one specific category. The trailer w...
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The 'R' in Social Media Revolution stands for 'Rubbish'

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Next week this blog will turn 3 years old, there has been a change in direction over the past 12 months. Last year I used to speak about soc...
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Facebook Page Growth: 30-40% attributed to earned media

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Facebook is really helping to close the gap between advertising and social media. It now gives brands the opportunity to incorporate and tra...
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Case Study: Victoria's Secret Facebook Page and Monash Uni's Electronic Marketing Course

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Here is a great case study of Victoria's Secret Pink Social Marketing/Facebook Campaign The video was created by students Mark and Natal...
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Speaking in October

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I am pretty sure Sydney is getting sick of hearing me speak however I have a few more speaking engagements coming up in October. 1. Networx ...

Top 10 Australian Viral Videos and The Mumbo Report

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I featured on the Mumbo Report talking about memes and virals, so I thought it would be fitting to do a '10 to 1 Australia's Best Vi...
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Case Study: Dosh Wallets – Blogger Outreach

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Problemo: Dosh Wallets were releasing their second range of wallets but no one knew about it. Online had worked great in the past to build...
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The Facebook Tattoo story

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February - Mardi Gras In 2050, I will sit my grandchildren down and I will tell them the following story of how I had the chance to join C...
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Social Media Advertising - SM integration.

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I really like this new campaign from Soap for the Lynx Superfresh range – Party across the Internet . I think it shows the evolution of whe...
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Is the Digital Strategist/Producer team, the new Art Director/Copywriter?

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In the future, I could quite easily see myself being set up in a Digital Strategist/Producer team similar to the dynamic of an Art Director/...
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Case Study: Running a branded Facebook Page on small to no budget (Part 2)

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This is Part 2 of a guest blog post from Kevin Lippy who has successfully run a branded Facebook Page aimed at Backpackers travelling throu...
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Case Study: Running a branded Facebook Page on small to no budget (Part 1)

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This is a guest blog post from Kevin Lippy who has successfully ran a branded Facebook Page (Backpacking Mate) aimed at backpackers travel...
9 comments:

Advertising's Young Minds: The top 27 blogs of people under 27 (September Update)

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As promised here is the update of the Advertising Young Minds list: The Top 27 (53) blogs of advertising bloggers under 27. I will do the n...
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How grassroots band Short Stack used online to go to No.1 on the ARIAs

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This is a guest post by Emily Copeland who is the Strategic Integrations Manager for Channel V (MCN - Music) and writes the music marketing...
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10 historical moments in Youtube Advertising

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After my post a year ago on 12 historical Social Media Marketing moments , I thought I would follow it up with historical moments of Youtube...
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Facebook Pages the new EDM solution.

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Using a mixture of Facebook Advertising and a solid content schedule is making Facebook Pages the new killer electronic direct marketing sol...
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Ashley Chang

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Ashley Chang has achieved a lot in 22 years. He has run the successful club night WolfGang in Bribane, has been a contributor for Dazed an...
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