Julian Cole | Comms Planning | Digital Strategy

How grassroots band Short Stack used online to go to No.1 on the ARIAs

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This is a guest post by Emily Copeland who is the Strategic Integrations Manager for Channel V (MCN - Music) and writes the music marketing...
37 comments:

10 historical moments in Youtube Advertising

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After my post a year ago on 12 historical Social Media Marketing moments , I thought I would follow it up with historical moments of Youtube...
15 comments:

Facebook Pages the new EDM solution.

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Using a mixture of Facebook Advertising and a solid content schedule is making Facebook Pages the new killer electronic direct marketing sol...
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Ashley Chang

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Ashley Chang has achieved a lot in 22 years. He has run the successful club night WolfGang in Bribane, has been a contributor for Dazed an...
1 comment:

Conversations from the gutter

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Every week I go along to Gutter Club, it is a group of young people who work in Music, Media and Marketing who catch up for breakfast. I rec...
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How does an independent musician spend $1,000 online?

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Tomorrow, I am speaking at the Music Marketing in the Digital Age workshop (thanks to Nick Crocker ), I have been thrown the question; If yo...
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One sentence diary #rabpday

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When I went on my trip to South America last year I kept a diary. It wasn’t like any other diary though. I restricted myself to writing one ...
26 comments:

The Golden Twitter Hour - 9 GOLD Youtube videos

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I do not know how long this is going to last but I have decided to become a VJ on Twitter. From 4-5 on Fridays I am going to be shooting out...
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Popping the Twitter Reach bubble - 10% Reach and 1-3% CTR

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Reach I have been doing a little analysis and I have come to the conclusion that a realistic reach figure for a tweet on Twitter would be ar...
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Advertising's Young Minds: The Top 27 Blogs of people under 27

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Two years ago, Daniel Mejia came up with the bright idea of creating the Advertising's Young Minds list, the list would help let peopl...
43 comments:

15 Australian Musicians using Social Media/Digital well

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I am really excited, We are currently in the process of writing a White Paper on Social Benchmarks for Australian Musicians, there are some ...
35 comments:

From Marketing Causes to Lulz - 7 new Aussie Blogs

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Most of these blogs have been around for a long time but they are new to my Blogroll and worth a mention. Hello Sunday Morning (Social Caus...
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Case Study - Football Superstar : Running a successful Facebook Page

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Last night was the final episode of the Fox8 reality TV show Football Superstars . We looked after the online promotion of this show. One o...
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What type of Social Media Service are you? Boss/Right Hand Man/Muscle/Mercenary

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In Australia there are currently four types of agents who are implementing Social Media Initiatives for Companies. As I am addicted to The W...
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Becoming a man: Dealing with personal problems.

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15yr old me In Year 9 after two years of bullying, I admitted defeat, I trudged into the school counselors office and made an appointment. ...
105 comments:

Like your High School Librarian - My presentation for AIMIA Connect

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Conan the Librarian Remember at school when you had that Librarian who was able to point you in the direction of all the good books for your...
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Marketing to Melbourne Hipsters- The story of Nelson Beer

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This is a story of multi-national chasing down the elusive Melbourne Hipster market. In December 2008, beer Goliath Foster Group decided to ...
67 comments:

Top 164 Australian Marketing Pioneer Blogs

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Top 164 Australian Marketing Pioneers Blogs Pioneer Ranking Google Page Rank Tech Authority Score Tech Reactions...
270 comments:
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