Julian Cole | Comms Planning | Digital Strategy

How is my blogging going?

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I was having a conversation with a friend the other day and she was giving me a little bit of constructive criticism on my blog (she told me...
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Owning Creativity - Guest Post from Oscar Nicholson

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Guest post from Oscar Nicholson, who runs a film production company , but whose professional life began in biochemistry and is a subject off...
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3 interesting brand extensions from America

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I am currently on a road trip with my father down Route 66. I do not think you ever switch off your marketing/advertising brain. One thing I...
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Australia's Best Example of Social Media Marketing - Wolrd Nomads

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World Nomads is Australia's best example of a company that understands the power of social media to the overall business. They have re...
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Personality Power - Guest Post Nathan Bush

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This is a guest post from Nathan Bush from the blog Another Advertising Wanker and Social Media Strategist for DP Dialogue . Do you think t...
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Films/Movies using Social Media Marketing: 12 examples

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I am currently working on the Footprint Films film My Year Without Sex, this involved me researching a lot of films using Social Media. The ...
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The Death of Hollywood- Guest Post Zac Martin

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This is a guest post from Zac Martin at Pigs Don't Fly . I think my readers are starting to get over the number of deaths I've predi...
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Your Fans - Guest Blog Post Brent Quincy Buchanan

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Guest post from Brent Quincy Buchanan who used to work at Warner Music, signed Children Collide, Ladyhawke and The Galvatrons. Now runs his ...
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Volunteering Unplugged - My 1st Social Media Project

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Back in August 2008, Naked Communications got the green light for the first Social Media project for Seek Volunteer that I would be a part o...
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4chan the anomaly of the internet

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Read full thread here The 4chan community is one of the most interesting group of people you will ever come across online. They all contribu...
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MasterChef - Digital Campaign 2.6 out of 5

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The following is a new series of blog posts where I am going to be analysing the brands digital communication for the social web. I will sta...
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Facebook Pages vs. Groups

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What should you choose when deciding between a Facebook Page or Group? Facebook recently made an upgrade to their system that will affect yo...
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The difference between a meme and a viral

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A viral is the same piece of content that is passed from person to person. The content is 'static' e.g Vanilla Ice Sorry A meme i...
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2 Best Social Media Marketing Academics

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When I was back in my academic thesis writing days my two Academic idols in Social Media Marketing were Susan Fournier and Danah Boyd . Dana...
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The ROI of Social Media

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You are often asked to show the ROI of social media. How many rolls of toilet paper is this going to sell? When was the last time someone as...
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Unicorn Tattoos and Blog Comments

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I really want to give my blog a tattoo, which one do you think I should get? Via this Sometimes blog comments can get lost or people do no...
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Smart Spammers

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It is not often that you see a smart spammer. Normally they cannot even spell. But I think I found a smart one. This is potentially the best...
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5 new Australian Marketing blogs worth reading

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I have not done a five new blogs worth reading for awhile. Twitter has definitely helped to uncover alot of new marketing blogs (therefore ...
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Jungle Boys swing in - 4 Production Companies becoming consumer facing

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Happy Easter! Production company The Jungle Boys have set up a comedy skit show on their Youtube Channel , they promise to deliver new cont...
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15 Fashion Brands using Social Media in their Marketing Mix

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All links point to more information on the examples. Thanks to everyone who helped via Twitter. 1. American Apparel finds models through blo...
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