My sister is an animal rights activist, the other night we went to KFC after a big night out. She didn’t eat anything she just kept me compa...

In my latest post over at Marketing Magazine, ‘Dear Connex, We hate you.’ I got a response from fellow blogger, Stan Lee (Brand DNA) He sug...

Who is answering the needs of Gen Yers for online content? Vive Cool City VIVE COOL CITY is an on-line TV site that streams 2-3min original...

Audience Equity: Is to take an entities audience from one channel of communication and transfer it to another. On the Marketing Today podca...

The business of Web 2.0 , great presentation via Servant of Chaos Scratching on tape decks video ! Are you a struggling DJ trying to stand o...

5 reasons Cummins Nitro nailed Doves latest campaign. 1. They wrapped the branded content within an entertaining story. 2. Used Australia...

On Thursday 5th June, I will be speaking at a Australian Marketing Institute Seminar on ‘Creating Strategic Online Marketing Campaigns Usin...

According to Philip Kotler, Marketing is ‘Satisfying needs and wants through an exchange process.’ In terms of the Monash Marketing Departme...

Last week, 15 year old Russian fashion designer Kira Plastinna opened her first store in the US in SOHO, New York. This little Paris Hilton ...

I was listening to the Gen Y Marketing Podcast the other day and they were talking about the tipping point of Twitter. Suggesting it will b...

via Flickr artist Notsogoodphotography Things younger than John McCain. A funny blog on the world is a pretty complicated place right now an...

AktifMag Editor Kane Ludic serial Binge Tanner I love this new term, ‘Binge Tanning’ . The idea came from the Cancer Research UK ( news st...

I have just written a post over at Marketing Magazine Blog . It is about the fact that Advertising Agencies cannot be trusted with Social M...

AMP had cracked a great insight into Generation Y culture. The walk of shame is a globally talked about meme which is usually hated by all w...

Brand Tags , it seems every blogger and his dog is all over this great invention by none other than my Nakedite brother from another contin...

Me at the 2007 Western Antique Bottle Show, Williamstown One of my hobbies outside of writing this blog is collecting Antique Bottles. I col...

I really love when the results come out for Cannes Lions , it always give me such great material to blog about. Naked Australia have won a f...

This was an old favourite website of mine passive-aggressive notes Thanks to ettf for reminding me of the greatness

On Webstrategist , A Chronology of Brands that Got Punk’d by Social Media On Logic + Emotion , Micro interaction + Direct Engagement On Wha...

I will be adding to this list as I go. 1. Work for Nike I want to be a part of making awesome pieces of art. Like this And this And this