Julian Cole | Comms Planning | Digital Strategy

Summer Heights High Fandom (Word of Mouth)

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‘I didn’t touch his fucking dick’ ‘Puck You Miss’ ‘That so random!’ Have you heard any of these saying in the last week? Summer Heights High...
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In the name of research!

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I will be taking a week off from the blog. I am going to the Australian University Games on the Gold Coast to do a indepth immersion into ‘...
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Political Marketing: Vote Grilld’

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Melbourne Healthy Burger franchise ‘Grilld’ is the first to have a stab at the riding the coat tails of the upcoming Australian election. W...

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E-Cultural Hijacking Part Four Arsebook

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Here is another E-Cultrual Hijacking for you; Arsebook parodies the Online Social Network giant Facebook . Check out some past E-Cultural Hi...
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Summer Heights High Fandom (Social Media Integration)

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At least in one conversation a day I will hear some reference to Summer Heights High. The ABC show has reached tipping point. SHH is a comed...
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Chris Crocker; Leave Britney alone

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Well if you haven’t seen it yet, Chris Crocker (internet celebrity of Youtube and Myspace blogging fame) empathetic claim to stop picking on...
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Elle MacPherson Intimates- Interactive Store Front

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They are doing great stuff globally, quite an innovative campaign for a brand that you would presume to be pushing the new media boundaries....

Triumph Boats Back Again through Divine Intervention

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I blogged about their great viral campaign last year and Triumph have come back again with another clever way to communicate the toughness o...
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Man Cans = Solo 440ml Large Can

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Yesterday I solved the teaser mystery of Man Cans . I found out because my mate showed me the new Solo cans and then it just clicked. This i...

Great Insight and hot woman: JBs Underwear Girls

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Great simple insight that changes Men Underwear Advertising. Check out more their latest campaign here JB's Underwear 'Men don'...
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Marton Merton and Connex on track!

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Connex new campaign is out and I am a big fan. Leo Burnett have created the fictional character of Dr.Martin Merton , who has a PHD in Tra...
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DRAFT FCB: Secondlife in First Life

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DRAFTFCB is on Second Life . Picked up on Adverlab

Elle Macpherson Intimates

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Clearly this is great they have made the action just off the product on the people but have been able to intergrate the Elle Mac line in thr...

Man Cans a winner

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Update: Man Cans the site has been registered by Cadbury Schweppes . I have got no idea what product it could be for. You may have seen on t...
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Lowe+Rivet kicking goals

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I have been really impressed with Lowe+Rivet work lately. It seems I am not the only one who thinks this either with the agency picking up ...
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Social Bookmarking explained in plain english

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The folks at Common Craft who are behind Wiki in Plain English came up with a new video which explains social bookmarking for the not so te...
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Web 3.0 Explanation

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Google CEO Eric Schmidt was recently at the Seoul Digital Forum where he was asked to define Web 3.0 by an audience member.
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Ideas factory

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A clever idea. An ideas factory, The Ides of March is a one man company (Marcus) that has set up a business where he sells ideas to compani...

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