Dell helps with consumer creating Web 2.0
'Dell seems to take the lead among the big tech companies in regards to leveraging social networking systems. Their blog Direct2Dell has been around a while now and is seemingly doing well. New additions to their website are Digg IdeaStorm (upload and rate ideas) and Youtube StudioDell (watch and upload tutorials).' from ettf.net
Music Festivals are Marketing Festivals
Summerdayz, Gods Kitchen, Devil's Kitchen, Good Vibes, Kiss My Grass, Future Music Festival, Falls Festival, Big Day Out are some of the big events that happen during the year that attract tens of thousands of party goers a year.
These feature events to much more mature audiences are usually associated with music, drugs, alcohol and of course the big S that is, Sex.
To organisations who are looking to attract large shares in the youth market these events provide the big O - Opportunities.
Everything from the red bull tent, the Pump Festival dance off as well as multiple DJs and promoters sporting the latest in funky fashion and promoting themselves as a brand.
ML denim for example is known for dressing up multiple promoters for these events, and has increased the amount of interest surrounding the brand. (www.mldenim.com.au)
The festival organisers such as Future Entertainment have taken advantage of the large fan base surrounding these events and have released CDs related to the festivals, the latest being the Future Music Festival CD just released.
TV Rock is one example of a group who has raised through the ranks by djing at such events, featuring on these cds as well as being apart of the hit radio show on Nova, Overdrive - which by the way is another show that is sponsored by Future Entertainment.
These feature events to much more mature audiences are usually associated with music, drugs, alcohol and of course the big S that is, Sex.
To organisations who are looking to attract large shares in the youth market these events provide the big O - Opportunities.
Everything from the red bull tent, the Pump Festival dance off as well as multiple DJs and promoters sporting the latest in funky fashion and promoting themselves as a brand.
ML denim for example is known for dressing up multiple promoters for these events, and has increased the amount of interest surrounding the brand. (www.mldenim.com.au)
The festival organisers such as Future Entertainment have taken advantage of the large fan base surrounding these events and have released CDs related to the festivals, the latest being the Future Music Festival CD just released.
TV Rock is one example of a group who has raised through the ranks by djing at such events, featuring on these cds as well as being apart of the hit radio show on Nova, Overdrive - which by the way is another show that is sponsored by Future Entertainment.
Escape a date with getmooh.com
Go online to getmooh.com and type in your details, select a roleplay you like and off you go to that date, meeting or party you already know you will desperately want to escape later on. You will get a call at the scheduled time and then can simply repeat after the voice on the other end.
Clinton v. Obama sites go head to head
This great analysis from ettf.net of the two presidents websites
Barack Obama has certainly engaged the right people to create his site as they’ve produced a state-of-the-art social networking site that let’s his supporters get engaged by creating their profiles and blogs, hook up with other supporters and find/plan events. Furthermore he’s leveraging all relevant Web 2.0 channels such as YouTube, flickr, MySpace and Facebook. And Barack TV of course let’s you embed the videos on other websites.
Well… Hillary wasn’t all that lucky with her web producers. They missed out on pretty much all of the funky stuff. Can’t embed her videos and her MySpace isn’t all that cool either.
Barack Obama has certainly engaged the right people to create his site as they’ve produced a state-of-the-art social networking site that let’s his supporters get engaged by creating their profiles and blogs, hook up with other supporters and find/plan events. Furthermore he’s leveraging all relevant Web 2.0 channels such as YouTube, flickr, MySpace and Facebook. And Barack TV of course let’s you embed the videos on other websites.
Well… Hillary wasn’t all that lucky with her web producers. They missed out on pretty much all of the funky stuff. Can’t embed her videos and her MySpace isn’t all that cool either.
Hair today, gone tommorrow
The Boston Ad prank suspects talk about hair in their press interview
and on a side note, here is a cat playing a piano
and on a side note, here is a cat playing a piano
Reading your mind
"A team of world-leading neuroscientists has developed a powerful technique that allows them to look deep inside a person's brain and read their intentions before they act. The team used high-resolution brain scans to identify patterns of activity before translating them into meaningful thoughts, revealing what a person planned to do in the near future. It is the first time scientists have succeeded in reading intentions in this way.
How does it work?
The computer learns unique patterns of brain activity or signatures that correspond to different thoughts. It then scans the brain to look for these signatures and predicts what the person is thinking.
What is next?
The researchers are honing the technique to distinguish between passing thoughts and genuine intentions.".
Read the rest of the article athttp://www.guardian.co.uk/frontpage/story/0,,2009229,00.html/:
How does it work?
The computer learns unique patterns of brain activity or signatures that correspond to different thoughts. It then scans the brain to look for these signatures and predicts what the person is thinking.
What is next?
The researchers are honing the technique to distinguish between passing thoughts and genuine intentions.".
Read the rest of the article at
RFID for Mini
In San Francisco, Mini Cooper have used radio frequency identification to communicate with their drivers. A billboard on one of San Francisco busiest roads picks up when a Mini is in the area by their Mobile Phone unique identification and delivers a personalized message to the consumer on their billboard ‘Hi Kate, nice day for a convertible’. This is a great medium to use but a weak creative idea. Just saying hello to the consumer is pretty inadventrous especially from the daring Mini Cooper marketing team. Here is an article with more information.
Adspace Pioneers Superbowl Ad Awards
Gold-Nationwide Rollin VIP
Great to see that Kfed can laugh at himself
Silver- Sierra Mist 'Comb Over'
I didn't expect to see this type of humour in ads during the Superbowl timeslot
Bronze- New Steak Grilled Taquitos
Probably the most effective in terms of getting a lasting message across.
Great to see that Kfed can laugh at himself
Silver- Sierra Mist 'Comb Over'
I didn't expect to see this type of humour in ads during the Superbowl timeslot
Bronze- New Steak Grilled Taquitos
Probably the most effective in terms of getting a lasting message across.
News story of the week- Axe, Amateur Escorts and the Superbowl
It seems the Americans will do anything for a ticket to the Superbowl. Sarah Pany a University student from LA held an auction on ebay earlier this week to see if she could be someones date to the Superbowl. Unfortunately ebay stepped in and cancelled the auction. Then Axe (America’s version of Lynx deodorant) stepped in and gave the student 4 tickets, so Sarah invited two of her good looking girlfriends and now there is one ticket left for a lucky male to attend the Superbowl with three gorgeous dates.
I think this is a great move by Axe to leverage of a national news story and put a twist on it. It is companies that are able to make big decisions like this in short amounts of time which will be remembered in the minds of the consumers.
Viral of the week- The dangers of live television
Everyone knows the dangers of live television for all those non believers, have a look at this clip. This is from the British day time talk show ‘Richard and Judy’.
Website of the week- Mintd (a Melbourne based project)
Mintd is a website that allows up-and-coming local designers to sell their works online. At the moment the website is mostly selling jewellery and clothes but there are grand plans to start selling mp3’s and movies. Their point of difference from other marketplace website is their emphasis on community, which makes this site look like a mash up of ebay and myspace. This site has huge potential and will be interesting to follow.
Website of the week- Clearification
In this website Windows Vista teams up with comedian Demetri Martin, a regular at the Melbourne Comedy Festival. The website is great because they have been able to translate Demetri's dry humour into an online space. They have created mini episodes which are released over time to the public. The Windows Vista product is not overly pushed through the website and episodes which I think is a great move by Microsoft.
Viral of the Week - Chicago Bears, Brett Lee and Spiders all on Drugs
With the Chicago Bears now in the Superbowl, this gem of a clip has been dusted off from the music archives. Fingers crossed my beloved Essendon Bombers do not have any skeletons in their closet.
Chicago Bears Shuffle Dance
Brett Lee singing
Spiders on Drugs
Chicago Bears Shuffle Dance
Brett Lee singing
Spiders on Drugs
News Story of the Week - Jeep Waterfall
Jeep have teamed up with a water specialist to make a waterfall which can show images such as the ‘Jeep’ logo. Check out the quick documentary on this innovation.
The Office, it's a jungle in there.
If you haven't seen this ad, you're going to have to! It is a creative genius at work and I believe it is a five star advertisement!
It's an ad from Bluecat Networks highlighting their Adonis series DNS and DHCP device.
It's been named 'The office platoon', if you want to know why, watch it!
http://www.youtube.com/watch?v=odyG0F8UM1A
Click to look! :D
Affordable Web Site Design Development Company
It's an ad from Bluecat Networks highlighting their Adonis series DNS and DHCP device.
It's been named 'The office platoon', if you want to know why, watch it!
http://www.youtube.com/watch?v=odyG0F8UM1A
Click to look! :D
Affordable Web Site Design Development Company
Placement, Product Placement (Bond in perspective)
Forgive my corny title for this piece, but for those of you who have seen the latest SONY entertainment film, Casino Royale you have probably noticed the big clumps of product placement within this film. In the past Lotus and BMW have partaken in the product-placement frenzy that is the Bond film.
A bold strategy by Sony was to only include SONY digital products, a single Ford Mondeo (which is discarded rather quickly) and only retained a couple of classic Aston Martins and the classic and a rather pricey OMEGA watch.
The k800i, the k610i as well as various cybershot products made it onto the scene, for more info about these products visit http://www.sonystyle.com
This of course followed by a large exposure to class with a mix of action (and a rather painful looking torture scene).
A bold strategy by Sony was to only include SONY digital products, a single Ford Mondeo (which is discarded rather quickly) and only retained a couple of classic Aston Martins and the classic and a rather pricey OMEGA watch.
The k800i, the k610i as well as various cybershot products made it onto the scene, for more info about these products visit http://www.sonystyle.com
This of course followed by a large exposure to class with a mix of action (and a rather painful looking torture scene).
Web 2.0 - 2006 Person of the Year
If it were not anymore evident why Web 2.0 was so important, Time Magazine have made the 2006 Person of the Year - You/Web2.0.
Check the article out here ;
http://www.time.com/time/magazine/article/0,9171,1569514,00.html?aid=434&from=o&to=http%3A//www.time.com/time/magazine/article/0%2C9171%2C1569514%2C00.html
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