tag:blogger.com,1999:blog-36421318.post4346710434622960847..comments2024-03-28T19:36:03.239+11:00Comments on Julian Cole | Comms Planning | Digital Strategy: What is Social Currency? Nike Air Max's and Paris HiltonJulian Colehttp://www.blogger.com/profile/00625810484721605345noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-36421318.post-11469757824822322032011-06-11T18:31:56.820+10:002011-06-11T18:31:56.820+10:00In my opinion, having a dofollow blog is really a ...In my opinion, having a dofollow blog is really a wonderful idea. It helps in increasing the traffic on the blog. Thank you.<br /><a href="http://www.brusselsshortstay.com" rel="nofollow"> Brussels Hotels </a>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-36421318.post-534404673953346572008-06-24T16:18:00.000+10:002008-06-24T16:18:00.000+10:00Angus, I take your point some people are bastardiz...Angus, I take your point some people are bastardizing the term. But isn’t it our job to call these people out and put them on the spot? I think if I define it here and then someone tries to pull it over one of my reader’s, atleast they can then call them.Julian Colehttps://www.blogger.com/profile/00625810484721605345noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-47517624952415399912008-06-23T15:41:00.000+10:002008-06-23T15:41:00.000+10:00I have nothing against terminology Julian.What I'm...I have nothing against terminology Julian.<BR/><BR/>What I'm tired of is seeing presentations to clients that talk about X being the new social currency when it either doesn't make sense or is irrelevant. Too many people try and stuff it into their decks. For me it's an integral part of Marketing Bingo regardless of where it stemmed from :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-36421318.post-27312288051898245932008-06-22T20:48:00.000+10:002008-06-22T20:48:00.000+10:00Hey Angus, great to hear that you like the blog :)...Hey Angus, <BR/><BR/>great to hear that you like the blog :)<BR/><BR/>In terms of Social Currency, I agree it is a shortcut. But isn’t that what all terminology is? Terminology is used so that you don’t have to explain something for 10 minutes. As long as the person you are talking to understand what the meaning of the word is too, then I think there is a real need for terminology. Especially if I am going to refer to it again on my blog. <BR/><BR/>However if someone is using the word and they know the other person does not know the meaning of the word and trying to WOW them, then yes I think it is a wank term. <BR/><BR/>Also Social Currency is not a Marketing term originally, it was actually coined by Academic Sociologist Pierre Bourdieu and is very relevant to marketing and social media marketing.Julian Colehttps://www.blogger.com/profile/00625810484721605345noreply@blogger.comtag:blogger.com,1999:blog-36421318.post-9532508438116391882008-06-21T14:42:00.000+10:002008-06-21T14:42:00.000+10:00I've just stumbled across your blog and am greatly...I've just stumbled across your blog and am greatly enjoying it but must point out that I find the phrase 'social currency' to be the most overused piece of marketing jargon. Perhaps because it's often misused or perhaps because it's even more often overused as a wank shortcut to signify something insightful - I wish to god people would use it more sparingly and impressively.Anonymousnoreply@blogger.com