According to the great blog Psychology of video games which looked at nostalgia in videos games,
‘Research suggests that we engage in nostalgia because it has psychological benefits. It makes us happy and improves our state of mind, especially when we need that kind of mental pick-me-up.’
We seem to engage in nostalgia specifically to make us feel better suggests that we may be unconsciously biased towards remembering things that make us happy and against remembering the things that don’t. We have a remarkable propensity towards that kind of thing.
An additional wrinkle in memory’s landscape is that the emotional footprints of positive memories tend to fade more slowly than those of negative ones.'
So it is good news for you if you have a nostalgic brand.
Soap Creative who look after the Bubble O Bill Page just came out with a great Dummies guide for Facebook Pages that is well worth a read.