Inside word is that Tequila are behind this campaign and if their Tenacious D online campaign is anything to go by this should be a good campaign. Will be interesting to see what they do with this one. Cannot say it has grabbed me with the same anticipation of the Man Cans but I will look on with interest.
My guess is for Ebay or Playstation. They seem like the two brands that fit best from their current clients.
Looks like you were right! the santakidnap.com.au site is pretty good (read the 'what to tell the kids' bit).
ReplyDeleteI saw they also have a video ad on the front page of SMH.
Will be interesting to see how this unfolds.