1st Birthday of Adspace-Pioneers and the story of how I got started

Happy 1 year and 11 days birthday Adspace-Pioneer.

I thought now was the right time to tell the story of how I started Adspace-Pioneers.

Last year I finished my degree and joined the other 5,312 recently graduated students applying for the 17 jobs in advertising.

I did all the things they suggested for getting a job; I got an internship/part time job at an agency, went to every university networking night and begged my parents to ring their long lost friends in the industry to hook me up with a job.

All I ended up with was a stack of business cards.

I dreaded the next step the awkward phone conversation; with the pleasantries aside I would get to business.

‘So any jobs on the radar “insert business card name here”?’

…….

‘No, Julian I will keep an eye out for you, Ah that’s a client on the other line. I will give you a call if I hear of anything.’

I kept thinking there must be an easier way than this. Then one day it just clicked for me. I was asking for so much and giving them nothing back.

I could understand it though, I was asking them for a massive break and then giving them nothing back.

Around this I was working at Sputnik Agency, I was working one day a week preparing a trend report which went out to all the employees. 4 or 5 new trends that people were talking about.

Then it just clicked.

I should be emailing this out to my contacts. This was valuable information; people are time poor and want condensed information. I sent an email out to my contacts telling them I have set up a trend report blog that I will email you every week with updates.

It just made so much sense. I was able to stay top of mind with all my contacts, they were receiving valuable information. I had something to talk to them about. No longer did I feel bad about asking for a job, I just put a note on the end of my email saying I am still looking for a job.

A year on the blog has become more of a tool to make sure that I am keeping up to date with what is happening in the digital environment.

It is great to see other students following this path as well, notably Zac Martin a Monash Student who has started the blog Making Marketing.

And another birthday card